Tomás Atilano

Social communicator with specialization in journalism and marketing. Experience in newsrooms and corporate communications, with management of digital tools (web and RRSS). Work by and for the team.

Review - SparkToro

SparkToro Review: What is it, how does it work and what are its benefits

SparkToro is an audience intelligence tool that simplifies market research and allows users to find out what their target audiences are doing online.  Thanks to the use of various filters, you will be able to know how your target behaves and answer various questions: – What do they often talk about? For example: marketing or business . – What words do they use in […]

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Optimizar contenido SEO: 12 tácticas

SEO content optimization: 10 tactics to improve articles

If you wish, here is a video summary of the 10 tactics: Before optimizing our SEO content , we must understand a main premise: the optimization or the changes we make must add value and improve the experience of the person who is consuming it.  Just changing the packaging, links or navigation will not necessarily improve your ranking

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Cómo hacer SEO para Ecommerce

How to do SEO for ecommerce? – 6 steps to achieve it (2023)

  Ecommerce, or virtual stores, have become an attractive solution for companies. The problem is that after they build these complex websites, the traffic and sales they generate is low. Why does this happen? Because, just like in the offline world, when you are a small startup or brand you always start out at a disadvantage

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