SEO Case Studies: Succes Stories

SEO projects can be successful from various points of view, but the main benefit is to appear just when your potential clients are looking for you.

Another differentiator of SEO is that it is the only marketing tool that allows you to measure exactly how your efforts are performing.

If you want to review the performance of your web positioning campaign, you can check if there are increases in:

“How long does SEO positioning take to give results?” is one of the first questions a prospect asks before purchasing web positioning services.

Ranking on the first page of Google can take around 6 months.

However, SEO is an infinite game.

It is counterproductive to treat web positioning as if it were an On and Off button.

Once the favorable trends have been observed, it is when greater emphasis will be placed on the campaigns.

Why?

Because you will already know what has worked and what has not.

If you want your plant not to wither, don’t stop watering it.

However, that does not mean that an SEO campaign requires years of titanic efforts: as time goes by, you will see better results with less difficulty.

SEO campaign case study

Octubre 2020 Kick-off
Noviembre 2020 Presentación
Diciembre 2020 Presentación
Diciembre 2020 Inicio de cambios
Febrero 2021 Refrescamiento de artículos
Abril 2021 Presentación

Months without SEO

0 k
Clicks
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Impressions

Biannual

Months with SEO

0 k
Clicks
0 k
Impressions

Biannual

Clicks: Website visits

Impressions: Number of times it appeared on Google after a search.

Achievements and revelations

  • 188% more clicks.
  • 177% more impressions.
  • A new record for daily clicks was broken (308).
  • A domain authority point was uploaded, a number that tells Google how trustworthy a website is.
  • The website rose 5 positions on average in the search engine results.
  • Multiple queries relevant to the business such as “pathways Canada” were brought to the top of Google.
Noviembre 2020 Kick-off
Noviembre 2020 Presentación
Enero 2021 Presentación
Febrero 2021 Inicio de cambios
Marzo 2021 Refrescamiento de artículos
Mayo 2021 Presentación

Months without SEO

0 k
Clicks
0 m
Impressions

Biannual

Months with SEO

0 k
Clicks
0 m
Impressions

Biannual

Clicks: Website visits

Impressions: Number of times it appeared in Google after a search.

Achievements and revelations

  • 30% increase in clicks.
  • 54% increase in impressions.
  • There are more than 90 new keywords in the first 3 positions of Google.
  • Bounce rate reduced 2%.
  • 3 positions were raised in Google for the objective query “pharmaceutical laboratory in Venezuela”, conquering the first position.
  • Site loading speed improved 24%.
Julio 2020 Kick-off
Agosto 2020 Presentación
Septiembre 2020 Presentación
Septiembre 2020 Inicio de cambios
Octubre 2020 Envío de artículo #1
Noviembre 2020 Fin de cambios
Noviembre 2020 Publicación de artículo #4
Diciembre 2020 Presentación

Months without SEO

0
Clicks
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Impressions

Quarterly

Months with SEO

0 k
Clicks
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Impressions

Quarterly

Clicks: Visits on the website

Impressions: Number of times it appeared on Google after a search.

Achievements and revelations

  • 6,812% increase in clicks and 3,479% in impressions.
  • The English version of the site has Google impressions for key industry searches such as:

    -power tools distributer
    brand tools
    hardware tools
    best power tools
    -brand 2020

  • The company receives clicks for searches of specific products. For example, the Professional Hacksaw has been viewed 208 times on Google in the last 28 days and has received 2 clicks when it was previously invisible to people (December 2020).

  • The product and article pages are those that attract the most traffic for the company (high purchase intention).
Julio 2020 Kick-off
Julio 2020 Presentación
Agosto 2020 Presentación
Agosto 2020 Inicio de cambios
Septiembre 2020 Envío de artículo #1
Diciembre 2020 Envío de artículo #4
Diciembre 2020 Presentación

Months without SEO

0
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Impressions

Quarterly

Months with SEO

0 k
Clicks
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Impressions

Quarterly

Clicks: Visits on the website

Impressions: Number of times it appeared on Google after a search.

Achievements and revelations

  • 80% increase in clicks.
  • 84.7% increase in impressions.
  • Medilex pages now appear for searches related to your industry, such as “medical equipment services”.
Julio 2020 Kick-off
Julio 2020 Presentación
Agosto 2020 Presentación
Agosto 2020 Inicio de cambios
Septiembre 2020 Envío de artículo #1
Octubre 2020 Fin de cambios
Noviembre 2020 Envío de artículo #4
Diciembre 2020 Presentación

Months without SEO

0
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0
Impressions

Quarterly

Months with SEO

0
Clicks
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Impressions

Quarterly

Clicks: Visits on the website

Impressions: Number of times it appeared on Google after a search.

Achievements and revelations

  • The Alay Risk website was born with the SEO project and 3 of the 4 articles written are the pages that attract the most traffic.
  • The company is already found by users when searching for key queries such as:

    -Programa de gestión de riesgos

    -Objetivos de la gestión de riesgos

    -Why is risk management important for your company?

    -Fire consulting

  • 10X increase in clicks and 40X in impressions.
Agosto 2020 Kick-off
Agosto 2020 Presentación
Septiembre 2020 Presentación
Septiembre 2020 Inicio de cambios
Octubre 2020 Fin de cambios
Noviembre 2020 Avances del Content Plan
Diciembre 2020 Presentación

Months without SEO

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Impressions

Quarterly

Months with SEO

0 k
Clicks
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Impressions

Quarterly

Clicks: Visits on the website

Impressions: Number of times it appeared on Google after a search.

Achievements and revelations

  • More than double the increase in clicks.
  • Nearly 3X increase in impressions.
  • From a single query with clicks to +50 queries with clicks.
  • From a single query with +10 impressions to more than twenty queries with +100 impressions.
  • From zero impressions related to codependency, attachment and coaching to thousands of impressions and dozens of clicks.
Septiembre 2018 Presentación
Octubre 2018 Presentación y ajustes
Diciembre 2018 Presentación

Months without SEO

0 k
Impressions (daily)

Months with SEO

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Impressions (daily)

Clicks: Visits on the website

Impressions: Number of times it appeared on Google after a search.

Achievements and revelations

  • First page of Google with more than three keywords with high search volume within the real estate industry.
  • Increased from 5,362 to 10,221 daily impressions on the website (in less than six months).
  • Increase from 2,179 to 4,729 daily impressions on the home (in less than 4 months).
  • Increased from 0 to 327 daily impressions on a page with high purchase intent.
Agosto 2019 Presentación
Septiembre 2019 Presentación
Diciembre 2019 Fin de cambios
Febrero 2020 Presentación

Months without SEO

0
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Impressions

Quarterly

Months with SEO

0 k
Clicks
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Impressions

Quarterly

Clicks: Visits on the website

Impressions: Number of times it appeared on Google after a search.

Achievements and revelations

  • 10X increase in clicks and impressions.
  • Page with high purchase intention went from 11 clicks and 137 quarterly impressions to 121 clicks and 2,289 quarterly impressions. 10X and 20X magnification respectively.
  • From January 1 to February 12, 2020, that section was the main source of traffic: 165 clicks (3,732 impressions).
  • Reached the first page of Google for +4 customer required queries.
Noviembre 2019 Kick-off
Noviembre 2019 Presentación
Enero 2020 Presentación y ajustes
Abril 2020 Presentación

Months without SEO

0
Clicks
0 k
Impressions

Quarterly

Months with SEO

0 k
Clicks
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Impressions

Quarterly

Clicks: Visits on the website  

Impressions: Number of times it appeared on Google after a search.

Achievements and revelations

  • With the recommendations of Pencil Speech, Dhet Invest went from 10 clicks to 893 monthly clicks.
  • Three articles on the first page of Google.
  • 692 queries on the first page of Google.