Success stories:

Companies that positioned their website

SEO projects can be successful from various points of view, but the main benefit is to appear just when your potential clients are looking for you.

Another differentiator of SEO is that it is the only marketing tool that allows you to measure exactly how your efforts are performing.

If you want to review the performance of your web positioning campaign, you can check if there are increases in:

“How long does SEO positioning take to give results?” is one of the first questions a prospect asks before purchasing web positioning services.

Ranking on the first page of Google can take around 6 months.

However, SEO is an infinite game.

It is counterproductive to treat web positioning as if it were an On and Off button.

Once the favorable trends have been observed, it is when greater emphasis will be placed on the campaigns.

Why?

Because you will already know what has worked and what has not.

If you want your plant not to wither, don’t stop watering it.

However, that does not mean that an SEO campaign requires years of titanic efforts: as time goes by, you will see better results with less difficulty.

Companies that use SEO

Successful examples

Power Watts - Paneles solares en Venezuela

Power Watts

Solar power company

This Venezuelan solar energy company started its project without a website and, therefore, without a reputation on Google. In just 10 months, the SEO work carried out got 68 people interested in buying a solar panel to contact the company.

Farma Laboratories

Pharmaceutical company

The Farma pharmaceutical laboratory is a company whose parent company has a presence in 5 Latin American countries. With the main objective of increasing its brand awareness, this company's website has grown by more than 100 thousand clicks and 2 million semi-annual impressions.

LC Mundo

Education company

Focused on the Latin American market, this Canada-based education abroad company has grown in traffic and impressions more than 10 times since it began its work with Pencil Speech in 2019. From an average of 9 thousand semi-annual visits, it has scaled to more than 90 in the same period.

Kensington

Technology company

Kensington Computer Products is an American company that manufactures office technology products. Although it has more than 40 subdomains, each corresponding to countries where the company operates, Pencil Speech worked on the American website, where it managed to double the traffic of certain solutions and articles.

Lily Pais

Coach in emotional codependency

An expert coach in emotional codependency, Lily Pais positioned herself with the help of SEO in thousands of queries related to her coaching services, doubled her web traffic and tripled her organic impressions on Google.

Dhet Invest

Project investment company

Dhet Invest, an investment fund for real estate projects, went from 31 quarterly clicks to more than 2,600 in the same period. In addition, more than 600 relevant queries were positioned on the first page of Google.

Unidigital

Payment methods company

Growing from 122 to over 1,000 quarterly organic visits, this payment method and point of sale company had a successful SEO project with Pencil Speech.

Century 21 Venezuela

Century 21

Property company

This real estate company with more than 50 years in the market achieved notable achievements in its SEO project, such as an increase from 0 to 327 daily impressions on a page with high purchase intent.

promaker tools

Promaker Tools

Tools distributor

Promarker is a distributor of tools in Latin America and retailers in the United States. The SEO project started with 217 quarterly clicks and, at the end, in the same period, more than 15 thousand clicks were obtained – which represents an increase of almost 7,000% in traffic.

COMOPA

Construction company

COMOPA Prefabricados is a company with a long history in the construction sector in the Venezuelan market. The SEO project has brought them numerous qualified prospects and a noticeable improvement in their web reputation.

Our clients

The timeline of an SEO project

SEO analysis
First stage - Month #1

-Audit.

-Report.

-Conclusions.

-Recommendations.

SEO On Page
Second stage - Month #2

-Information architecture (models/wireframes).

-Focus on the home, sections and pages with industry keywords.

Content marketing
Third stage - Month #3

-Selection of specific topics to write.

-Forecast of potential users and clicks to receive.

-Content creation (3).

-Objectives (KPIs).

-Training workshop.

Content marketing
Third stage - Month #4

-Content creation (3).

-Monitoring SEO On Page and published content.

-Conversion monitoring.

Content marketing
Third stage - Month #5

-Content creation (3).

-Monitoring SEO On Page and published content.

-Conversion monitoring.

-Training workshop.

Content marketing
Third stage - Month #6

-Content creation (3).

-Conversion monitoring.

-Closing of content stage.

-Start of the link-building.

SEO maintenance
Fourth stage - Month #7

-Monitoring SEO On Page and published content.

-Changes and refreshes of SEO On Page.

-Review of progress compared to the SEO Analysis carried out in month #1.

-Training workshop.

SEO maintenance
Fourth stage - Month #8

-Monitoring of articles published in the content marketing stage.

-Refreshment of articles written and published in months #1 and #2.

SEO maintenance
Fourth stage - Month #9

-Monitoring of articles published in the content marketing stage.

-Refreshment of articles written and published in months #3 and #4.

-Cross conversion strategy results (CRO).

-Training workshop.

SEO maintenance
Fourth stage - Month #10

-Monitoring of articles published in the content marketing stage.

-Refreshment of articles written and published in months #5 and #6.

-Changes in the main pages of the website (packaging).

SEO maintenance
Fourth stage - Month #11

-Creation of a small SEO Analysis with emphasis on the comparison with competitors after the SEO process.

-Review of company objectives.

-Training workshop.

SEO maintenance
Fourth stage - Month #12

-Closure of the first SEO project and end of the link-building.

-Presentation of final results.

-Steps to follow.

Do you want to attract customers from Google?

Octubre 2020
Kick-off
¿Qué es contenido SEO?
Start of the SEO project

Raising of expectations, primary objectives, desired keywords, countries, marketing plans, brand manuals, among other inputs.

Noviembre 2020
Presentación
Análisis SEO
SEO analysis

Evaluation of the current status of the website and the study of its competition. It is the diagnosis that the doctor makes before prescribing the pills.

Diciembre 2020
Presentación
SEO On Page
SEO On Page

Recommendations document on internal and external titles, meta descriptions, website architecture, user experience and more.

Diciembre 2020
Inicio de cambios
SEO On Page
On Page SEO Application

Optimization of the packaging and changes in the structure of the website to obtain the first kick wins of the project.

Febrero 2021
Refrescamiento de artículos
Marketing de Contenidos
Content Marketing

Refreshing the best performing articles on the web to improve your traffic from Google.

Abril 2021
Presentación
Mantenimiento SEO
Results report

Presentation with results and objectives achieved throughout the project.

Months without SEO

0 k
Clicks
0 k
Impressions

Biannual

Months with SEO

0 k
Clicks
0 k
Impressions

Biannual

Clicks: Website visits

Impressions: Number of times it appeared on Google after a search.

Achievements and revelations

  • 188% more clicks.
  • 177% more impressions.
  • A new record for daily clicks was broken (308).
  • A domain authority point was uploaded, a number that tells Google how trustworthy a website is.
  • The website rose 5 positions on average in the search engine results.
  • Multiple queries relevant to the business such as “pathways Canada” were brought to the top of Google.
Noviembre 2020
Kick-off
¿Qué es contenido SEO?
Start of the SEO project

Raising of expectations, primary objectives, desired keywords, countries, marketing plans, brand manuals, among other inputs.

Noviembre 2020
Presentación
Análisis SEO
SEO analysis

Evaluation of the current status of the website and the study of its competition. It is the diagnosis that the doctor makes before prescribing the pills.

Enero 2021
Presentación
SEO On Page
SEO On Page

Recommendations document on internal and external titles, meta descriptions, website architecture, user experience and more.

Febrero 2021
Inicio de cambios
SEO On Page
On Page SEO Application

Optimization of the packaging and changes in the structure of the website to obtain the first kick wins of the project.

Marzo 2021
Refrescamiento de artículos
Marketing de Contenidos
Content Marketing

Refreshing the best performing articles on the web to improve your traffic from Google.

Mayo 2021
Presentación
Mantenimiento SEO
Results report

Production of the best informative texts in the industry with the intention of appearing first in Google for dozens of queries.

Months without SEO

0 k
Clicks
0 m
Impressions

Biannual

Months with SEO

0 k
Clicks
0 m
Impressions

Biannual

Clicks: Website visits

Impressions: Number of times it appeared in Google after a search.

Achievements and revelations

  • 30% increase in clicks.
  • 54% increase in impressions.
  • There are more than 90 new keywords in the first 3 positions of Google.
  • Bounce rate reduced 2%.
  • 3 positions were raised in Google for the objective query “pharmaceutical laboratory in Venezuela”, conquering the first position.
  • Site loading speed improved 24%.
Julio 2020
Kick-off
¿Qué es contenido SEO?
Start of the SEO project

Raising of expectations, primary objectives, desired keywords, countries, marketing plans, brand manuals, among other inputs.

Agosto 2020
Presentación
Análisis SEO
SEO analysis

Evaluation of the current status of the website and the study of its competition. It is the diagnosis that the doctor makes before prescribing the pills.

Septiembre 2020
Presentación
SEO On Page
SEO On Page

Recommendations document on internal and external titles, meta descriptions, website architecture, user experience and more.

Septiembre 2020
Inicio de cambios
SEO On Page
On Page SEO Application

Optimization of the packaging and changes in the structure of the website to obtain the first kick wins of the project.

Octubre 2020
Envío de artículo #1
Marketing de Contenidos
Content Marketing

Production of the best informative texts in the industry with the intention of appearing first in Google for dozens of queries.

Noviembre 2020
Fin de cambios
SEO On Page
On Page SEO Application

Optimization of the packaging and changes in the structure of the website to obtain the first kick wins of the project.

Noviembre 2020
Publicación de artículo #4
Marketing de Contenidos
Content Marketing

Production of the best informative texts in the industry with the intention of appearing first in Google for dozens of queries.

Diciembre 2020
Presentación
Mantenimiento SEO
Results report

Presentation with results and objectives achieved throughout the project.

Months without SEO

0
Clicks
0 k
Impressions

Quarterly

Months with SEO

0 k
Clicks
0 k
Impressions

Quarterly

Clicks: Visits on the website

Impressions: Number of times it appeared on Google after a search.

Achievements and revelations

  • 6,812% increase in clicks and 3,479% in impressions.
  • The English version of the site has Google impressions for key industry searches such as:

    -power tools distributer
    brand tools
    hardware tools
    best power tools
    -brand 2020

  • The company receives clicks for searches of specific products. For example, the Professional Hacksaw has been viewed 208 times on Google in the last 28 days and has received 2 clicks when it was previously invisible to people (December 2020).

  • The product and article pages are those that attract the most traffic for the company (high purchase intention).
Julio 2020
Kick-off
¿Qué es contenido SEO?
Start of the SEO project

Raising of expectations, primary objectives, desired keywords, countries, marketing plans, brand manuals, among other inputs.

Julio 2020
Presentación
Análisis SEO
SEO analysis

Evaluation of the current status of the website and the study of its competition. It is the diagnosis that the doctor makes before prescribing the pills.

Agosto 2020
Presentación
SEO On Page
SEO On Page

Recommendations document on internal and external titles, meta descriptions, website architecture, user experience and more.

Agosto 2020
Inicio de cambios
SEO On Page
On Page SEO Application

Optimization of the packaging and changes in the structure of the website to obtain the first kick wins of the project.

Septiembre 2020
Envío de artículo #1
Marketing de Contenidos
Content Marketing

Production of the best informative texts in the industry with the intention of appearing first in Google for dozens of queries.

Diciembre 2020
Envío de artículo #4
Marketing de Contenidos
Content Marketing

Production of the best informative texts in the industry with the intention of appearing first in Google for dozens of queries.

Diciembre 2020
Presentación
Mantenimiento SEO
Results report

Production of the best informative texts in the industry with the intention of appearing first in Google for dozens of queries.

Months without SEO

0
Clicks
0 k
Impressions

Quarterly

Months with SEO

0 k
Clicks
0 k
Impressions

Quarterly

Clicks: Visits on the website

Impressions: Number of times it appeared on Google after a search.

Achievements and revelations

  • 80% increase in clicks.
  • 84.7% increase in impressions.
  • Medilex pages now appear for searches related to your industry, such as “medical equipment services”.
Julio 2020
Kick-off
¿Qué es contenido SEO?
Start of the SEO project

Raising of expectations, primary objectives, desired keywords, countries, marketing plans, brand manuals, among other inputs.

Julio 2020
Presentación
Análisis SEO
SEO analysis

Evaluation of the current status of the website and the study of its competition. It is the diagnosis that the doctor makes before prescribing the pills.

Agosto 2020
Presentación
SEO On Page
SEO On Page

Recommendations document on internal and external titles, meta descriptions, website architecture, user experience and more.

Agosto 2020
Inicio de cambios
SEO On Page
On Page SEO Application

Optimization of the packaging and changes in the structure of the website to obtain the first kick wins of the project.

Septiembre 2020
Envío de artículo #1
Marketing de Contenidos
Content Marketing

Production of the best informative texts in the industry with the intention of appearing first in Google for dozens of queries.

Octubre 2020
Fin de cambios
SEO On Page
On Page SEO Application

Optimization of the packaging and changes in the structure of the website to obtain the first kick wins of the project.

Noviembre 2020
Envío de artículo #4
Marketing de Contenidos
Content Marketing

Production of the best informative texts in the industry with the intention of appearing first in Google for dozens of queries.

Diciembre 2020
Presentación
Mantenimiento SEO
Results report

Production of the best informative texts in the industry with the intention of appearing first in Google for dozens of queries.

Months without SEO

0
Clicks
0
Impressions

Quarterly

Months with SEO

0
Clicks
0 k
Impressions

Quarterly

Clicks: Visits on the website

Impressions: Number of times it appeared on Google after a search.

Achievements and revelations

  • The Alay Risk website was born with the SEO project and 3 of the 4 articles written are the pages that attract the most traffic.
  • The company is already found by users when searching for key queries such as:

    -Programa de gestión de riesgos

    -Objetivos de la gestión de riesgos

    -Why is risk management important for your company?

    -Fire consulting

  • 10X increase in clicks and 40X in impressions.
Agosto 2020
Kick-off
¿Qué es contenido SEO?
Start of the SEO project

Raising of expectations, primary objectives, desired keywords, countries, marketing plans, brand manuals, among other inputs.

Agosto 2020
Presentación
Análisis SEO
SEO analysis

Evaluation of the current status of the website and the study of its competition. It is the diagnosis that the doctor makes before prescribing the pills.

Septiembre 2020
Presentación
SEO On Page
SEO On Page

Recommendations document on internal and external titles, meta descriptions, website architecture, user experience and more.

Septiembre 2020
Inicio de cambios
SEO On Page
On Page SEO Application

Optimization of the packaging and changes in the structure of the website to obtain the first kick wins of the project.

Octubre 2020
Fin de cambios
SEO On Page
On Page SEO Application

Optimization of the packaging and changes in the structure of the website to obtain the first kick wins of the project.

Noviembre 2020
Avances del Content Plan
Marketing de Contenidos
Content Marketing

Production of the best informative texts in the industry with the intention of appearing first in Google for dozens of queries.

Diciembre 2020
Presentación
Mantenimiento SEO
Results report

Production of the best informative texts in the industry with the intention of appearing first in Google for dozens of queries.

Months without SEO

0
Clicks
0 k
Impressions

Quarterly

Months with SEO

0 k
Clicks
0 k
Impressions

Quarterly

Clicks: Visits on the website

Impressions: Number of times it appeared on Google after a search.

Achievements and revelations

  • More than double the increase in clicks.
  • Nearly 3X increase in impressions.
  • From a single query with clicks to +50 queries with clicks.
  • From a single query with +10 impressions to more than twenty queries with +100 impressions.
  • From zero impressions related to codependency, attachment and coaching to thousands of impressions and dozens of clicks.
Septiembre 2018
Presentación
Análisis SEO
SEO analysis

Evaluation of the current status of the website and the study of its competition. It is the diagnosis that the doctor makes before prescribing the pills.

Octubre 2018
Presentación y ajustes
SEO On Page
SEO On Page

Recommendations document on internal and external titles, meta descriptions, website architecture, user experience and more.

Diciembre 2018
Presentación
Mantenimiento SEO
Results report

Production of the best informative texts in the industry with the intention of appearing first in Google for dozens of queries.

Months without SEO

0 k
Impressions (daily)

Months with SEO

0 k
Impressions (daily)

Clicks: Visits on the website

Impressions: Number of times it appeared on Google after a search.

Achievements and revelations

  • First page of Google with more than three keywords with high search volume within the real estate industry.
  • Increased from 5,362 to 10,221 daily impressions on the website (in less than six months).
  • Increase from 2,179 to 4,729 daily impressions on the home (in less than 4 months).
  • Increased from 0 to 327 daily impressions on a page with high purchase intent.
Agosto 2019
Presentación
Análisis SEO
SEO analysis

Evaluation of the current status of the website and the study of its competition. It is the diagnosis that the doctor makes before prescribing the pills.

Septiembre 2019
Presentación
SEO On Page
SEO On Page

Recommendations document on internal and external titles, meta descriptions, website architecture, user experience and more.

Diciembre 2019
Fin de cambios
SEO On Page
On Page SEO Application

Optimization of the packaging and changes in the structure of the website to obtain the first kick wins of the project.

Febrero 2020
Presentación
Mantenimiento SEO
Results report

Production of the best informative texts in the industry with the intention of appearing first in Google for dozens of queries.

Months without SEO

0
Clicks
0 k
Impressions

Quarterly

Months with SEO

0 k
Clicks
0 k
Impressions

Quarterly

Clicks: Visits on the website

Impressions: Number of times it appeared on Google after a search.

Achievements and revelations

  • 10X increase in clicks and impressions.
  • Page with high purchase intention went from 11 clicks and 137 quarterly impressions to 121 clicks and 2,289 quarterly impressions. 10X and 20X magnification respectively.
  • From January 1 to February 12, 2020, that section was the main source of traffic: 165 clicks (3,732 impressions).
  • Reached the first page of Google for +4 customer required queries.
Noviembre 2019
Kick-off
¿Qué es contenido SEO?
Start of the SEO project

Raising of expectations, primary objectives, desired keywords, countries, marketing plans, brand manuals, among other inputs.

Noviembre 2019
Presentación
Análisis SEO
SEO analysis

Evaluation of the current status of the website and the study of its competition. It is the diagnosis that the doctor makes before prescribing the pills.

Enero 2020
Presentación y ajustes
SEO On Page
SEO On Page

Recommendations document on internal and external titles, meta descriptions, website architecture, user experience and more.

Abril 2020
Presentación
Mantenimiento SEO
Results report

Production of the best informative texts in the industry with the intention of appearing first in Google for dozens of queries.

Months without SEO

0
Clicks
0 k
Impressions

Quarterly

Months with SEO

0 k
Clicks
0 k
Impressions

Quarterly

Clicks: Visits on the website  

Impressions: Number of times it appeared on Google after a search.

Achievements and revelations

  • With the recommendations of Pencil Speech, Dhet Invest went from 10 clicks to 893 monthly clicks.
  • Three articles on the first page of Google.
  • 692 queries on the first page of Google.
Meet the family
Content

Our best articles in your mail

Talk to a pencilian

Meet the family
Contents

Our best articles in your mail

Talk to a pencilian

Marisabel

Marisabel Felice

Commercial director