Success stories:
Companies that positioned their website
SEO projects can be successful from various points of view, but the main benefit is to appear just when your potential clients are looking for you.
Another differentiator of SEO is that it is the only marketing tool that allows you to measure exactly how your efforts are performing.
If you want to review the performance of your web positioning campaign, you can check if there are increases in:
- Impressions (search engine visibility)
- Clicks (traffic from Google)
- Average positions on the results page
- Contacts received and sales closed from the website
“How long does SEO positioning take to give results?” is one of the first questions a prospect asks before purchasing web positioning services.
Ranking on the first page of Google can take around 6 months.
However, SEO is an infinite game.
It is counterproductive to treat web positioning as if it were an On and Off button.
Once the favorable trends have been observed, it is when greater emphasis will be placed on the campaigns.
Why?
Because you will already know what has worked and what has not.
If you want your plant not to wither, don’t stop watering it.
However, that does not mean that an SEO campaign requires years of titanic efforts: as time goes by, you will see better results with less difficulty.
Companies that use SEO
Successful examples
Pharmaceutical
Transnational in Venezuela
The pharmaceutical laboratory Farma is a company whose parent company has a presence in 5 Latin American countries. With the main objective of increasing its brand awareness, this company’s website has grown by more than 100,000 clicks and 2 million impressions per semester.
Technology
US public company
Kensington Computer Products is an American company that manufactures technological products for offices. Although it has more than 40 subdomains, each corresponding to countries where the company operates, Pencil Speech worked on the US website, where it managed to double the traffic of certain solutions and articles.
Our clients get results
Matt Avery
Company: Kensington
Matt Avery, Global Digital Marketing Manager at Kensington Computer Products, tells us about his experience working with Pencil Speech.
Alejandro Sanoja
Company: Latinpresarios
Alejandro Sanoja, Founder and Personal Branding Consultant at Latinpresarios, details how SEO still has an impact on the company’s website, even after the project ended.
What our customers say
Our clients
The timeline of an SEO project
Do you want to attract customers from Google?
Raising of expectations, primary objectives, desired keywords, countries, marketing plans, brand manuals, among other inputs.
Evaluation of the current status of the website and the study of its competition. It is the diagnosis that the doctor makes before prescribing the pills.
Recommendations document on internal and external titles, meta descriptions, website architecture, user experience and more.
Optimization of the packaging and changes in the structure of the website to obtain the first kick wins of the project.
Refreshing the best performing articles on the web to improve your traffic from Google.
Presentation with results and objectives achieved throughout the project.
Months without SEO
Biannual
Months with SEO
Biannual
Clicks: Website visits
Impressions: Number of times it appeared on Google after a search.
Achievements and revelations
- 188% more clicks.
- 177% more impressions.
- A new record for daily clicks was broken (308).
- A domain authority point was uploaded, a number that tells Google how trustworthy a website is.
- The website rose 5 positions on average in the search engine results.
- Multiple queries relevant to the business such as “pathways Canada” were brought to the top of Google.
Raising of expectations, primary objectives, desired keywords, countries, marketing plans, brand manuals, among other inputs.
Evaluation of the current status of the website and the study of its competition. It is the diagnosis that the doctor makes before prescribing the pills.
Recommendations document on internal and external titles, meta descriptions, website architecture, user experience and more.
Optimization of the packaging and changes in the structure of the website to obtain the first kick wins of the project.
Refreshing the best performing articles on the web to improve your traffic from Google.
Production of the best informative texts in the industry with the intention of appearing first in Google for dozens of queries.
Months without SEO
Biannual
Months with SEO
Biannual
Clicks: Website visits
Impressions: Number of times it appeared in Google after a search.
Achievements and revelations
- 30% increase in clicks.
- 54% increase in impressions.
- There are more than 90 new keywords in the first 3 positions of Google.
- Bounce rate reduced 2%.
- 3 positions were raised in Google for the objective query “pharmaceutical laboratory in Venezuela”, conquering the first position.
- Site loading speed improved 24%.
Raising of expectations, primary objectives, desired keywords, countries, marketing plans, brand manuals, among other inputs.
Evaluation of the current status of the website and the study of its competition. It is the diagnosis that the doctor makes before prescribing the pills.
Recommendations document on internal and external titles, meta descriptions, website architecture, user experience and more.
Optimization of the packaging and changes in the structure of the website to obtain the first kick wins of the project.
Production of the best informative texts in the industry with the intention of appearing first in Google for dozens of queries.
Optimization of the packaging and changes in the structure of the website to obtain the first kick wins of the project.
Production of the best informative texts in the industry with the intention of appearing first in Google for dozens of queries.
Presentation with results and objectives achieved throughout the project.
Months without SEO
Quarterly
Months with SEO
Quarterly
Clicks: Visits on the website
Impressions: Number of times it appeared on Google after a search.
Achievements and revelations
- 6,812% increase in clicks and 3,479% in impressions.
- The English version of the site has Google impressions for key industry searches such as:
-power tools distributer
–brand tools
–hardware tools
–best power tools
-brand 2020 The company receives clicks for searches of specific products. For example, the Professional Hacksaw has been viewed 208 times on Google in the last 28 days and has received 2 clicks when it was previously invisible to people (December 2020).
- The product and article pages are those that attract the most traffic for the company (high purchase intention).
Raising of expectations, primary objectives, desired keywords, countries, marketing plans, brand manuals, among other inputs.
Evaluation of the current status of the website and the study of its competition. It is the diagnosis that the doctor makes before prescribing the pills.
Recommendations document on internal and external titles, meta descriptions, website architecture, user experience and more.
Optimization of the packaging and changes in the structure of the website to obtain the first kick wins of the project.
Production of the best informative texts in the industry with the intention of appearing first in Google for dozens of queries.
Production of the best informative texts in the industry with the intention of appearing first in Google for dozens of queries.
Production of the best informative texts in the industry with the intention of appearing first in Google for dozens of queries.
Months without SEO
Quarterly
Months with SEO
Quarterly
Clicks: Visits on the website
Impressions: Number of times it appeared on Google after a search.
Achievements and revelations
- 80% increase in clicks.
- 84.7% increase in impressions.
- Medilex pages now appear for searches related to your industry, such as “medical equipment services”.
Raising of expectations, primary objectives, desired keywords, countries, marketing plans, brand manuals, among other inputs.
Evaluation of the current status of the website and the study of its competition. It is the diagnosis that the doctor makes before prescribing the pills.
Recommendations document on internal and external titles, meta descriptions, website architecture, user experience and more.
Optimization of the packaging and changes in the structure of the website to obtain the first kick wins of the project.
Production of the best informative texts in the industry with the intention of appearing first in Google for dozens of queries.
Optimization of the packaging and changes in the structure of the website to obtain the first kick wins of the project.
Production of the best informative texts in the industry with the intention of appearing first in Google for dozens of queries.
Production of the best informative texts in the industry with the intention of appearing first in Google for dozens of queries.
Months without SEO
Quarterly
Months with SEO
Quarterly
Clicks: Visits on the website
Impressions: Number of times it appeared on Google after a search.
Achievements and revelations
- The Alay Risk website was born with the SEO project and 3 of the 4 articles written are the pages that attract the most traffic.
- The company is already found by users when searching for key queries such as:
-Programa de gestión de riesgos
-Objetivos de la gestión de riesgos
-Why is risk management important for your company?
-Fire consulting
- 10X increase in clicks and 40X in impressions.
Raising of expectations, primary objectives, desired keywords, countries, marketing plans, brand manuals, among other inputs.
Evaluation of the current status of the website and the study of its competition. It is the diagnosis that the doctor makes before prescribing the pills.
Recommendations document on internal and external titles, meta descriptions, website architecture, user experience and more.
Optimization of the packaging and changes in the structure of the website to obtain the first kick wins of the project.
Optimization of the packaging and changes in the structure of the website to obtain the first kick wins of the project.
Production of the best informative texts in the industry with the intention of appearing first in Google for dozens of queries.
Production of the best informative texts in the industry with the intention of appearing first in Google for dozens of queries.
Months without SEO
Quarterly
Months with SEO
Quarterly
Clicks: Visits on the website
Impressions: Number of times it appeared on Google after a search.
Achievements and revelations
- More than double the increase in clicks.
- Nearly 3X increase in impressions.
- From a single query with clicks to +50 queries with clicks.
- From a single query with +10 impressions to more than twenty queries with +100 impressions.
- From zero impressions related to codependency, attachment and coaching to thousands of impressions and dozens of clicks.
Evaluation of the current status of the website and the study of its competition. It is the diagnosis that the doctor makes before prescribing the pills.
Recommendations document on internal and external titles, meta descriptions, website architecture, user experience and more.
Production of the best informative texts in the industry with the intention of appearing first in Google for dozens of queries.
Months without SEO
Months with SEO
Clicks: Visits on the website
Impressions: Number of times it appeared on Google after a search.
Achievements and revelations
- First page of Google with more than three keywords with high search volume within the real estate industry.
- Increased from 5,362 to 10,221 daily impressions on the website (in less than six months).
- Increase from 2,179 to 4,729 daily impressions on the home (in less than 4 months).
- Increased from 0 to 327 daily impressions on a page with high purchase intent.
Evaluation of the current status of the website and the study of its competition. It is the diagnosis that the doctor makes before prescribing the pills.
Recommendations document on internal and external titles, meta descriptions, website architecture, user experience and more.
Optimization of the packaging and changes in the structure of the website to obtain the first kick wins of the project.
Production of the best informative texts in the industry with the intention of appearing first in Google for dozens of queries.
Months without SEO
Quarterly
Months with SEO
Quarterly
Clicks: Visits on the website
Impressions: Number of times it appeared on Google after a search.
Achievements and revelations
- 10X increase in clicks and impressions.
- Page with high purchase intention went from 11 clicks and 137 quarterly impressions to 121 clicks and 2,289 quarterly impressions. 10X and 20X magnification respectively.
- From January 1 to February 12, 2020, that section was the main source of traffic: 165 clicks (3,732 impressions).
- Reached the first page of Google for +4 customer required queries.
Raising of expectations, primary objectives, desired keywords, countries, marketing plans, brand manuals, among other inputs.
Evaluation of the current status of the website and the study of its competition. It is the diagnosis that the doctor makes before prescribing the pills.
Recommendations document on internal and external titles, meta descriptions, website architecture, user experience and more.
Production of the best informative texts in the industry with the intention of appearing first in Google for dozens of queries.
Months without SEO
Quarterly
Months with SEO
Quarterly
Clicks: Visits on the website
Impressions: Number of times it appeared on Google after a search.
Achievements and revelations
- With the recommendations of Pencil Speech, Dhet Invest went from 10 clicks to 893 monthly clicks.
- Three articles on the first page of Google.
- 692 queries on the first page of Google.
