SEO agency · Florida & the rest of the USA · English and Spanish

SEO agency in Florida that gets your business found on Google and AI search

Pencil Speech is a bilingual SEO agency with almost 10 years of experience. We helped Pool Paint Screen, a family business in Orlando and Sarasota, go from almost no organic traffic to more than 1,250 visits a month, and we worked on the US site of Kensington, a brand of NYSE-listed ACCO Brands.

Pencil Speech in the USA

Pool Paint Screen, organic visits/month
~0 → 1,258
Kensington, extra clicks from Google
+6K
Kensington, extra impressions
+1.6M
Kensington solution pages, visits
×9

Pool Paint Screen: Ahrefs, 2021 → July 2025. Kensington: Google Search Console, one year of work.

Case studies

SEO results for businesses in Florida and the USA

From a local contractor serving 18 Florida counties to a global technology brand, these are two of the US companies we have worked with.

Local services · Orlando & Sarasota, FL

Pool Paint Screen

~0 → 1,258

Organic visits per month. Pool Paint Screen restores and paints pool cages, rescreens enclosures and paints homes in 18 Florida counties, including Orange, Hillsborough, Pinellas and Sarasota. We worked on their SEO for several years: the site grew from almost no organic traffic in 2021 to 1,258 monthly visits in July 2025.

Source: Ahrefs, estimated organic traffic.

Technology · USA

Kensington

+6K clicks · +1.6M impressions

Kensington makes computer accessories and security products and is a brand of ACCO Brands, listed on the New York Stock Exchange. For one year we worked on its US site: we optimized more than 50 articles, published more than 10 new ones and updated its solution pages. Some of those pages got 9 times more visits within 3 months, and one article went from 579 to 1,090 clicks in 6 months.

Source: Google Search Console. See all case studies →

Client video

Kensington on working with Pencil Speech

Matt Avery, Global Digital Marketing Manager at Kensington Computer Products, talks about his experience working with our team on Kensington’s US website.

Why us

Why choose a bilingual SEO agency in Florida?

In 2020, 26.5% of Floridians were of Hispanic origin. In Miami, Orlando or Tampa, many of your customers search in English one day and in Spanish the next, and most SEO agencies only work in one language.

We are a Latin American team that has run SEO in both languages for almost 10 years. We can position your site for the English searches your market makes and, when it makes sense, build Spanish pages that reach Hispanic customers your competitors ignore.

  • Native Spanish content, not machine translation.
  • Local SEO for every county or city you serve.
  • Meetings during Eastern Time business hours.
  • Monthly reports focused on leads and sales, not only rankings.

Source: Florida Office of Economic and Demographic Research, Econographic News 2025.

Services

SEO services for Florida and US businesses

Everything a small or mid-sized business needs to win organic search, from Google Maps to AI answers.

Most requested

Local SEO

Google Business Profile, local pages for each city or county you serve, reviews and citations so you show up in the map pack.

English + Spanish

Bilingual SEO

Keyword research and content in both languages, with the right technical setup so each version ranks for its audience.

Foundation

Technical SEO

Site speed, indexing, structured data and site architecture, so Google can crawl and understand every page.

Content

SEO content

Service pages and articles written for the searches your customers make before they buy.

New

AI search (GEO)

Get your brand mentioned in ChatGPT, Gemini, Perplexity and Google’s AI Overviews.

Paid search

Google Ads

Search campaigns that bring leads from the first month while SEO builds long-term traffic.

Process

How we work on an SEO project

Every project follows the same order. Most clients see measurable results between months 4 and 6.

01 · Weeks 1–2

Audit

Technical audit, competitor analysis and the searches your customers make.

02 · Weeks 3–4

Strategy

Keyword research, site structure and a content plan ranked by impact on sales.

03 · Month 2 onward

Execution

On-page SEO, local SEO, content, links and AI visibility.

04 · Every month

Reporting

Rankings, clicks, leads and next steps, reviewed with you on a call.

Pricing

How much does an SEO agency cost in Florida?

In the US, a basic SEO plan for a small business usually costs between $1,000 and $2,500 a month, and an advanced plan between $2,500 and $5,000 or more. Hourly rates range from $100 to $150.

The price depends on how competitive your industry is, how many cities you serve and whether you need content in English, Spanish or both. Tell us about your business and we will send you a quote.

US market reference, 2026

Basic plan / small business
$1,000–2,500/mo
Advanced plan
$2,500–5,000+/mo
Hourly rate
$100–150
First results
Months 4–6

Sources: Ahrefs SEO pricing survey and SEO Sherpa, compiled in our 2026 SEO pricing guide.

FAQ

Frequently asked questions about SEO in Florida

The best agency for you is the one with proven results in businesses like yours. Ask for case studies with verifiable numbers, find out who will do the work and check whether the agency ranks for its own services. Pencil Speech has worked with Florida businesses such as Pool Paint Screen and with US brands such as Kensington.

In the US, most small businesses pay between $1,000 and $2,500 a month for SEO, and advanced plans cost $2,500 to $5,000 or more. Hourly rates usually range from $100 to $150.

Most businesses see measurable results between months 4 and 6. Local SEO in less competitive areas can move faster.

No. AI tools like ChatGPT and Google’s AI Overviews rely on the same pages that rank in search. Good SEO now also includes making your content easy for AI to cite, which we call GEO.

Yes. Our team is native Spanish-speaking and we create Spanish pages for businesses that want to reach Hispanic customers in Florida and the rest of the US.

No. We work with businesses anywhere in the US. Florida is where we have the most local experience, but projects like Kensington’s were national.

Ready to grow your organic traffic in Florida?

Tell us about your business and we will review your site, your competitors and the searches that can bring you customers. The first consultation is free.

US phone: +1 (304) 709-6969

Email: agencia@pencilspeech.com

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