Posicionarte de primero en Google

How to increase sales and customers of my business online?

‘My business is not selling as much as I would like, what do I do?’

That has been the great concern of all those who have ever entered the world of digital marketing. The questions have always been the same:

How to sell on the Internet? How to increase company sales? How to grow my business? With this series of articles, we hope to answer these and other questions.

Our wish is that, with these texts, you can have a clearer idea of ​​how to sell on the internet using SEO and Content Marketing . With this guide, you will also know what the best techniques are in 2022  to sell a product or a service. In marketing, as in any subject, everything is debatable and relative.

We trust SEO and we have several case studies, statistics and experts that support our position.

However, in this guide you will also find other currents of thought, other types of strategies. Our philosophy is “Do not spend on advertising, invest in content” , but between tastes and colors the authors have not written.

At Pencil Speech we believe that advertising is dead and with that text we start this guide. We hope you enjoy it and that it allows you to make the best decisions for your business.

Greetings pencilians. 

Advertising is dead: it will not make your business grow

Just think of an answer to these questions: What does a person do when they want to answer a question? What do you do when you need urgent service? What do you do when you want to find out about the advantages or disadvantages of a product? What do you do when you want to buy something?

Data has the answer to all these questions: 21st century users search Google and ignore (hate) any type of ad. Paying for your company to appear on radio, TV, billboards, social networks or banners on web pages does not have the same value as before. Advertising is dead… or at least it’s dying. 

Inbound vs. Outbound, según Rand Fishkin
y Seth Godin

What is inbound marketing? How does it work? What is it for? How to apply it? What are its main differences with respect to outbound marketing?

Inbound is the art of attracting your ideal client through trust. How? With content that answers their questions and solves their problems. Outbound, for its part, bases its effectiveness on interrupting users with advertising.

In this article you will be able to evaluate, according to five variables, the two
great marketing currents of our time so that you can decide which one is better for your business. You will find examples and definitions.

¿Qué es contenido SEO?

SEO: the most powerful marketing tool

In marketing there are many tactics, but SEO is the only one that will put you in front of your consumers just when they are looking for something related to your industry. Creating a website and positioning it on the first page of Google is the best way to generate qualified prospects for your business, increase your sales and gain authority in the market. 

In this text we will explain the reasons why we consider this to be the most powerful marketing tool. Some questions that will be answered: What is the purpose of SEO? Why is it so important to appear first on Google? How much money can you earn for that?

ROI SEO

What is the return on investment of an SEO campaign?

How to calculate the return on investment of an SEO project? Is it worth investing in content? Is it better to hire an SEO specialist or a digital marketing agency? Why is it so valuable that HubSpot walks us through this process?

Before making the decision to invest in content, it is normal to ask yourself how beneficial it will be in the short and long term. For this reason, below we explain in great detail everything you need to know about the return on investment of an SEO campaign.

ROI SEO

SEO vs. PPC: Where and how to invest in Google?

If your business has a website, promoting it on Google is surely your main ambition. Appearing first in the search engines is the desire of many, but getting there through money does not have the same effect as doing it in a genuine way. Paying for that position is not the same as earning the privilege of being there. 

How to upload in search engines? Is traditional advertising still effective? How much does it cost and how much is sold with GoogleAds? What are the differences between SEO and PPC? Which method is better? The main questions about these SEM aspects will be answered in this text.