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Content for SEO: How to create it?

[Complete guide + PDF]​

If you want to write content for SEO and rank on the first page of results, you should pay attention to four components. With this step-by-step guide, you can create pieces that draw hundreds or thousands of potential customers to your website. Below you will find the navigation and the first chapter: Overview .

How to create content for SEO?

What is SEO content?

SEO content refers to all that text, audio or video that is created and optimized to appear on the first page of search engines every time a user makes a query related to the topic in question.

¿Qué es contenido SEO?

How to write an article for SEO?

Writing a text or content that ranks on the first page of Google is a task that depends on several factors. 

Next, we will briefly explain each of them. 

If you want to learn more and apply changes to your website or your clients’ pages, read the complete guide. 

Without further ado, we are going to study the four main aspects that you should take into account when writing content for SEO.

How to create SEO content? [Steps]

 

1.Take care of the quality of the information:

According to the Google Search Quality Evaluator Guidelines , the main factor in determining the position of a web page is ” the satisfactory amount of high-quality content ” that it has.

For content to be of high quality, it must be precise, its veracity verifiable and, in addition, it must be supported by experts in the field.

Now, how to write a text that meets these parameters?

You will have to be aware of the following aspects:

a) User satisfaction:

Understanding user intent is vital.

Find out, based on the keywords of your industry, what you want to solve or answer with each query.

b) Originality :

Rand Fishkin explains that there are three ways to make content unique:

-Play with the design, the robustness of the information and the simplicity when explaining the subject.

-Provide information that is not anywhere else.

-Present content with an authentic voice .

c) Organization and readability :

What should you take into account?

-Use simple words and short sentences.

-Related to the previous point: write like you speak.

-Separate large paragraphs to avoid huge wands of information.

-Use a font and font size that makes it easy to read.

-The more white space your website has, the better.

d) Depth of the text :

An evergreen content is one that has a high value regardless of the season or the year in which we are.

To produce content like this:

-Research a topic in depth.

-Find out how you can approach that topic in a way that hasn’t been done before.

-Present your conclusions in a spectacular and unprecedented way.

-Avoid angles or references that are going to expire in a short time.

e) Author of the content (experience, authority and reputation of the writer) :

When evaluating a text to determine its quality, Google pays close attention to who is the creator of the content.

To measure the relevance and pertinence of an author, and consequently position a page higher or lower in the results, Google uses three criteria, known as EAT (Expertise, Authoritativeness, Trustworthiness):

-Experience.

-Authority.

-Confidence.

2. Choose titles and descriptions that catch the attention of readers: 

The title tag and the meta tag of each of your web content give you the opportunity to draw the user’s attention so that they prefer your site over any other on the Google results page.

Using attractive titles is one of the tricks to improve your CTR.

What is the CTR?

The percentage of clicks you receive with respect to the number of times one of your pages is seen in Google results.

How to get more people to visit your website?

Numbers: Titles with lists or percentages catch our attention because our mind quickly determines what we are going to find once we click on that website.

Dates:  The user wants to know, from the outset, if the content to be read is up to date or not.

Length: 50-60 characters is considered the ideal length. Try to use, within that measure, the most important keywords.

Synonyms and variants: A good practice is to build titles that contain several keywords related to the same topic.

Calls to action:  The titles that contain verbs and that invite the user to do something, encourage the click. The user also knows what benefits will be obtained after clicking on that link.

Search Console: One of the best practices is to go to Search Console to see how you are currently being found and use those new terms in your headline to drive even more people to your content.

Questions:  The questions create curiosity and using them you get closer to the featured snippets (featured fragments) , so you can receive much more traffic and brand awareness (that people know your brand).

If you want more alternatives for your titles and meta descriptions, go to the third chapter of this guide: How to write attractive SEO titles and descriptions? [13 tactics]

3. Optimize the user experience: 

Every person who comes to your content should feel good, understand how to use the page with ease, and be delighted.

The user experience will not only allow you to opt for better positions on the Google results page, but it will also make your texts, videos or podcasts shared through social networks by more and more people who enjoyed that content.

What must be taken into account?

Intuition: your portal has to be easy to understand: avoid complications and take advantage of conventions.

Loading speed: your pages must open quickly, so as not to lose users.

Responsive: your site needs to be read comfortably on any device.

Design: if you have a graphic team, you will be able to create visually attractive, pleasant and irresistible pages.

4. It complies with the essential technical aspects: 

It is important that your content is easy to find, because that way it will be seen by more qualified users.

If Google Search is having trouble rendering your page, you may be wasting traffic.

Remember that your keyword must be in:

a) Title tag.
b) H1.
c) Text.
d) descriptive URLs.
e) Images (alt attributes).
f) Links that go from other articles on your website to the text you want to position.
g) Other websites (link-building).

How to make sure that Google is interpreting your page correctly?

1.- Structured data

Through certain added values ​​( markups ), you can tell the search engine extra things about your texts or articles.

This way you help Google to better classify the information and, therefore, you will be found by more and more users.

2.- Indexing

Websites are made of code.

That code can contain different languages, some of which are not understood or processed by the browser.

Google doesn’t capture what’s inside an image, so you have to help it by describing what it is.

It is essential that all the information that you want to rank appears in letters. That is: it can be copied and pasted.

Google robots can only crawl content in text format.

To ensure that the search engine reviews your articles, remember to create and submit a sitemap of your site to Search Console, Google’s backstage .

A good way to know how robots see your portal is with the Web Developer extension .

Despite the fact that the Google algorithm is one of the best kept secrets in the world and even when it is impossible to predict with certainty if a content will reach the top of the search engine, there are certain patterns and successful practices that you can apply in your articles and in the texts of your web pages with the aim of increasing the chances of conquering the long-awaited first page.

In this detailed guide we will explain, step by step, what you should do to make your content appear as high as possible in search engines and thus obtain qualified visitors who, perhaps, in the future, will become your clients.

The guide is divided according to the various factors mentioned above.

Warning :

You are about to read a very long text.

Our recommendation is that you save the link to this guide in favorites or somewhere else, so that you can read it little by little.

However, at the end of each section you will find some useful PDF summaries , in case you want to do a quick review.

This is the methodology we have used at Pencil Speech to rank on the first page of Google for highly competitive queries within our industry.

Any contribution, doubt or suggestion, we read in the comments😉

Juan Sanoja

Juan Sanoja

Licenciado en Comunicación Social magna cum laude de la Universidad Central de Venezuela. Me gusta encontrar el porqué detrás de las cosas. La mejor forma de entender un tema es explicándolo. Consultor SEO en Pencil Speech.