How to charge link building services? (+ Factors)

How to charge link building services?

A link can cost from approximately $100 USD to more than $600 USD, depending on the quality of the website where it is purchased, its visits, the chosen anchor text, the location and the reach of the link.

Factor Price
Content quality and affinity Low quality: $30 Medium quality: $100 High quality: $200
Site data and metrics AD 0 – 30: $30 AD 31 – 60: $150 AD 61 – 100: $250
link location Unfavorable location: $15 Favorable location: $30 Very favorable location: $50
Anchor text Low competition: $20 Intermediate Competition: $70 High competition: $150
Alcance Local: $30 Medium: $50 Overall: $100
Cómo cobrar servicios de link building
Summary infographic: How to charge for link building services?

Link building is one of the most important factors to position your brand on the Internet. This is because the more links your page has on other domains, the more credibility it will have with search engines.

There are multiple factors that determine the cost of a link building service. The value of a link depends on its quality and how it relates to your site.

Factors such as the anchor text, the type of content, the scope and the status of your website can affect the prices of a link building campaign.

If you do not know these factors well, you risk falling into the trap of link building services that offer very cheap prices, but are inefficient.

Many of these use SEO techniques not allowed by Google (black hat SEO) and can cause your site to be penalized.

Factors that influence the cost of a link building service

There are many relevant factors that influence the cost of link building. If you want to get links for your business, we recommend that you know them well. Otherwise, you could end up paying for poor service.

Having a reasonable pricing scheme and budget can help both your business and the SEO consultants you work with. This list contains the main factors that can change the price of link building.

content and affinity 

The article in which the link to your page is located should have quality content, as well as be on a similar topic.

The content of the article where the backlink comes from must be made with effort, skill, expertise and must follow SEO strategies. You do not want your website to be associated with an article with false or unsubstantiated information.

Finding backlinks with these conditions is more difficult, and therefore more expensive. A quality backlink that shares an affinity with your page can be around $300 to $500 per link.

If you want to know more about quality SEO content, check out this guide .

Site data and metrics

There are several statistics of a website that determine its effectiveness and, therefore, the price of a backlink that portal gives you.

  • For example, the amount of external links that the page has can affect the quality of the link. If an article contains a large number, say 200, it may be considered spam by Google , lowering its ranking on the web.

If the article has a moderate amount of quality links, Google will consider it trustworthy. Also, if the site has fewer links, it is more likely that users will enter your page instead of another.

  • PageRank is a metric used by Google to measure the quality and reliability of a page, it is measured from 1 to 10 and the higher the number, the better. It is one of the factors that determine the position in the Google results page that an article can have. A link with a good PageRank can increase between $30 and $100.
  • The spam score is another metric that determines the quality of a link. It consists of a metric that quantifies the probability that a page will be penalized for violating Google regulations. It is measured on a scale from 1 to 17. A link with a Spam score of less than 5 is considered safe.
  • Another important metric is domain authority (DA). This measures how reputable and trustworthy a website is based on a series of factors such as monthly visits and backlinks received. The scale is measured from 1 to 100 and the higher the number, the better the ranking. This is one of the most desired metrics in link building, therefore it can add anywhere from $100 to $300 to the price of a link.

If you want to know the data and scores of a link, use this tool .

link location

The location of the link you are buying within the article can also influence the price.

Most readers don’t read articles cover to cover, they usually only read 20-28% of the text . This means that the higher up in the article your link is located, the more visible it will be to users. Higher visibility means that the link will attract more clicks to your page, which makes it more expensive.

The location of a link in the article is an important factor to measure its effectiveness, especially when it comes to attracting more visitors to your site, therefore, it will affect the price of the backlink. A good placement can add around $50 to your link.

anchor text

The anchor text (or anchor text in Spanish) refers to the words on which the link is, that is, the blue line of text on which you click to go to another page. In addition to the general content of the article, the words in the anchor text can increase the value of a link.

A good link should have the anchor text of the keyword you are positioning or, at least, a synonym for it.

Depending on what your keyword is, the price of the links can increase between $100 and $500 per link.

The keyword you decide to work with can also affect link prices. The more competition there is in your niche and keyword, the more difficult it will be to get high-quality links, due to the high demand.

For example, keywords like “best marketing services” are going to be in much higher demand than just “marketing” and even “marketing services”.


The value of a link is also tied to the reach of your campaign. The price will always be lower for local link building strategies.

A campaign with an international reach will require a much more complex and, therefore, more expensive service.

A link building service with a large reach could double the cost of the links. For example, if a link with a local reach costs $300, a link with a global reach may cost $600.

Why should you hire a link building service? 

Link building is an essential part of building a presence on the Internet, so investing money in hiring experts to do it can be extremely beneficial. But, beyond increasing the number of visits and sales, link building can help with these three aspects:

to build contacts 

Link building services can put you in contact with other companies that share similar themes. If your content is good enough, these companies may want to exchange links or refer you to your page for free.

For example, if your company sells ties, a link building service could put you in touch with a page about fashion. These types of connections can produce long-term benefits, regardless of the backlinks you have purchased.

To build referral traffic

Paying for your link building can help you attract users from trusted pages to yours, and if your content is good, it benefits both parties. If you buy a backlink on a page that receives a lot of visits, part of these visits will be redirected to your page.

In this way you can rely on the positioning and reliability of other websites to improve your image.

For company branding

A good link building service can do wonders for your company’s branding. Buying a couple of backlinks is not the same as having a strategic marketing plan designed for the long term.

In addition to the individual value of each link, together they contribute to building an image of trust and quality in your specific niche. Given enough time, hiring a link building service can establish you as an authoritative voice in your industry.

Hiring a link building service can provide you with the help of experts capable of building links that align with your brand image. In addition to increasing visits or metrics, they can improve the positioning of your brand and perfect its image.

The Big Risk of Bad Link Building

You have probably already noticed, but link building can have very high prices. Obviously this depends on the type of service you hire, but some companies hire cheap options expecting good results.

Since April 2012, Google implemented the Penguin Update , which changed the rules of SEO and gave a lot of credit to websites with links from high-quality sites, with valuable and unique information. Therefore, link building is not effective without significant investment.

Not all companies can make this type of investment, at least not without taking risks, but in the long run this investment will be more profitable than paying cheap prices for inefficient services.

It is not good to get carried away by statistics and packages that offer a large number of links that are not usually of quality. It’s about balancing the quantity with the quality of backlinks.

The difference between quantitative link building and qualitative link building

Initially, link building was based on getting as many backlinks as possible for your page, since Google gave greater preference to sites with a greater number of links. Today, although the rules have changed, there is no denying the value of having a high number of backlinks.

As long as Google thinks your links are organic, getting a high number can be very beneficial. One way to achieve this is to do it progressively .

If Google notices that your page went from gaining 20 monthly links to 500 in the same period of time, it will suspect that the links are inorganic, which could cause them to penalize your page.

El link building cuantitativo es efectivo pero arriesgado. Idealmente funciona mucho mejor si ocurre de forma orgánica: esto se logra al subir contenido de alta calidad y aportando información nueva.

Por otro lado, el link building cualitativo se apega más a las exigencias de Google. Los links de calidad no solo generan más visitas, sino que también aumentan la autoridad de tu sitio web y suben su PageRank.

A los ojos de Google tener backlinks de calidad y sobre el mismo tema es como una prueba de que tu sitio es confiable y contiene información valiosa.

Al mismo tiempo, si logras posicionar tu página y aumentar su autoridad, es más probable que otros sitios web la empiecen a citar orgánicamente.

En un escenario perfecto, quieres tener tanto calidad como cantidad, pero siempre deberías enfocarte más en la calidad y afinidad temática de los backlinks.

A pesar de que la inversión sea mayor, optar por calidad es menos arriesgado y tiene mayor probabilidad de ser efectivo.

Link building pago vs. link building orgánico

El link building orgánico consiste en conseguir links de forma natural, sin dinero ni un moderador de por medio.

Por ejemplo, es lo que ocurre cuando un artículo cite a tu página porque la información le pareció interesante o útil, o cuando un usuario comparta tu artículo en los comentarios de otra web.

Este tipo de link building tiene varios beneficios, comenzando porque Google favorece el uso de esta técnica, ya que lo considera white hat marketing.

Otro beneficio es que es gratuito: los recursos son invertidos en crear contenido de excelente calidad, en lugar de en la compra de los enlaces.

La manera de conseguir links orgánicos consiste principalmente en escribir contenido relevante y único. La idea es tener un contenido que otras páginas quieran citar.

Otra estrategia es la de insertar tus links manualmente en blogs dentro de tu nicho, ya sea compartiendo tu sitio web en los comentarios o haciendo guest-blogging.

Sin embargo, este tipo de link building tiene ciertas desventajas. Es un proceso mucho más lento y sin la ayuda de una agencia externa cada backlink puede tomar mucho tiempo y trabajo de concretar.

Además, si no tienes conocimiento sobre SEO puedes terminar cometiendo errores, como relacionarte con páginas de mala calidad o spam.

El link building pago funciona de forma distinta: si escoges la agencia correcta e inviertes suficiente dinero, puedes conseguir resultados rápidos y efectivos sin correr el riesgo de ser penalizado por Google.

Tener la guía de especialistas ofrece conocimiento y seguridad, a diferencia del link building orgánico. La mayor desventaja que tiene es la de requerir un gran costo de inversión para que sea efectivo.

En conclusión, es recomendable utilizar un poco de ambas estrategias. Por ejemplo, el link building orgánico puede ser más efectivo cuando estás comenzando tu página web, mientras que la forma paga puede ser más efectiva cuando ya tengas a tu sitio más desarrollado y desees expandirlo.

Conclusiones: ¿Cómo cobrar los servicios de link building?

En Internet, puedes encontrar una enorme cantidad de opciones cuando se trata de links y, con un rango de precios tan amplio, es difícil saber cuánto dinero deberías invertir.

Sin la guía correcta, puedes terminar dejándote llevar por servicios muy baratos que no generan ganancias, e incluso le pueden generar penalizaciones a tu sitio web.

Los precios por link recomendados rondan entre $325 en la gama baja y $750 en la gama alta. En el caso de nichos particularmente competitivos, los números pueden ser mayores.

Existen muchos factores que determinan la calidad de un link, pero se pueden resumir fácilmente en una oración: la calidad es lo más importante en el SEO.

Google hace todo lo posible para favorecer a las páginas web con más calidad y desfavorecer a las no confiables.

Lo mismo sucede en el linkbuilding: si un link no es de buena calidad, probablemente no valga la pena, incluso si es barato.

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