How much does SEO cost in Mexico?
The monthly fees for an SEO positioning project in Mexico usually start at $8,000 MXN.
However, depending on the agency or consultant, there may be quotes calculated per hour and per project, which affects the final rate.
|Costo de servicios SEO en México|
|Por hora||A partir de $250 MXN|
|Mensual||A partir de $8,000 MXN|
|Por proyecto||A partir de $2,500 MXN|
SEO is gaining more and more strength in the strategies of the different digital businesses in Latin America.
One of the reasons is because it allows companies to save thousands of dollars per month on advertising.
Mexico is a country that has a commercial connection both with the rest of Latin America and with the north of the continent. Thanks to this, he stays up to date on marketing trends and online strategy.
SEO agencies in Mexico can be an excellent option if you are considering hiring web positioning services in this country.
In this article you will find the different work schemes, prices and SEO services in Mexico.
The choice of the person in charge to carry out this project will also be very important: it can be an independent SEO consultant or an agency specialized in the area.
The number of working hours usually influences the cost. However, there are those who prefer to define the price of their services by monthly, annual or personalized packages.
Cost of SEO services and web positioning in Mexico
Before delving into the work models and their costs, it should be clarified that the amounts may vary according to the region where the SEO consultant or agency is located and their years in the market.
Both in Mexico and in any other country in the world, the prices of life, products and services vary by region. Generally speaking, northern Mexico is more expensive.
For example, Monterrey, Mexico City and Tijuana are among the most expensive cities in Mexico.
On the other hand, the states of Hidalgo, Guanajuato and Veracruz are usually not that expensive.
Now, there are 3 general methods with which SEO agencies in Mexico usually establish the cost of their services:
- Per hour.
- By project.
SEO prices per hour
Hourly rates typically range from $250 MXN to $2,500 MXN.
How does this method work?
The person in charge of carrying out the SEO establishes the price of each of his working hours and a list of activities to be done.
According to that number of pending tasks, an estimate of hours that the project will take is made, and that number is multiplied by the price of work per hour.
Pros and cons of hourly SEO prices
|It allows you to make adjustments to your budget.||It can vary a lot throughout the project.|
|It forces the client and the service provider to have great clarity on the tasks and what they imply.||Payment of installments can be unstable.|
Monthly SEO prices
Monthly rates are usually from $8,000 MXN.
On average, to start seeing tangible and satisfactory results, it takes between 4 and 6 months of work, sometimes more.
This gives an approximate investment of between $32,000 MXN and $48,000 MXN as a minimum.
The cost, especially in this modality, will depend a lot on the type of service you hire:
Consulting services (which are usually more accessible) are not the same as strategy and execution services.
However, this is the most common form of payment for SEO projects in Mexico.
How does this method work?
The person in charge of performing the SEO defines a series of tasks to be carried out per month. This service includes a status or progress report for each completed month.
Pros and cons of monthly SEO prices
|It is the most common payment method in Mexico.||In SEO projects, there are stages with more workload than others.|
|You can plan and have equal payments every month for a certain time.||If the objectives are not achieved in the expected time, the project may have to be extended.|
SEO prices per project
SEO fees per project, depending on its duration and the prestige of the agency or consultant, start at $40,000 MXN and can go up to $350,000 MXN.
This is a very useful model when there is clarity in what the client is looking for and what the agency or consultant offers.
In other words: the client has tangible and achievable objectives that they seek to achieve with SEO, and the agency or consultant has clear services that meet the needs of the person who hires them.
SEO prices per project work thanks to clear goals and time frames previously established by the agency and the client.
They are usually calculated taking into account the tasks, the goals, and the months it will take to complete everything.
How does this method work?
Although it depends on the SEO service provider, there are two common payment methods for this type of project:
- In the first, the client makes an initial payment and the rest in installments that are established over the following months.
- Payments of 50/50 are also usually made, the first half at the beginning, and the other at the end.
Pros and cons of SEO prices per project
|They are stable: the price is unlikely to change over the course of the project.||Generally, you will find SEO prices per project in large agencies, and, therefore, more expensive.|
|The commitment between the client and the SEO service provider is usually greater than in other modalities.||If in the course of the project there is a change of objectives, the service and its cost will be affected.|
|The payment quotas are defined from the beginning.||The price range is very wide.|
Success of an SEO campaign in Mexico
Counting all the success stories of SEO campaigns in Mexico would take all the time in the world, because there are so many!
The company Elogia is an agency specialized in the marketing of digital businesses. It has offices in Spain and Mexico.
It is one of the SEO agencies in Mexico with the highest domain authority and most history, since it was founded in 1999.
They have worked with highly relevant clients such as Burger King Mexico, Volvo and Coca-Cola.
However, the success story that we want to use on this occasion is that of Ordenes.com , the first totally Mexican e-commerce dedicated to office products for micro and small businesses.
His main objectives when starting his work with Elogia were: to increase web traffic, capture leads from potential customers and make purchase conversions.
Elogia managed to increase the conversion rate of Ordenes.com by 4.5%, multiply monthly income by 10 times and monthly sales by 7.
With patience and the right choice of services, great changes can be achieved with web positioning strategies.
It is for this, and many more reasons, that answering the famous question “How long will it take for me to appear on the first page of Google?” It is not as simple as it seems.
As we mentioned earlier, these projects take at least 4-6 months to complete.
For this reason, it is best to set a monthly price.
There are websites that take more than six months to see the results of their positioning campaign, just as there are others that reach the first page of Google in less than a week.
It is important to clarify that the time it takes for your website to position itself will depend on your competition, the local or international market and the amount of content produced.
From the moment you start a new positioning project on your website you will see some results, the important thing is that you have patience!
Climbing the ranks is possible if you are willing to become the best teacher in your industry.
Study your consumer, find out what they are looking for and answer their questions or problems.
How much does it cost to position a website in Mexico?
As seen above, we can establish a minimum investment of $40,000 MXN to position your website in Mexico.
However, we also review some of the factors that influence this budget:
- Experience of the consultant or agency.
- Mexico region.
- Specific objectives of the website.
- Type of contracted services.
- Payment method.
- The competitiveness of the industry.
Always keep in mind that SEO is an investment, not an expense.
You will get a lot of profit! Among them: more reputation in the online world and, therefore, greater trust on the part of your users.
For this reason, from the newest companies to the most recognized ones, they need a good presence on the Internet and for this they must have a monthly budget.
Why invest in SEO in 2023?
The SEO market in Mexico is constantly growing.
It is a country with excellent agencies and highly trained teams.
However, the costs of its SEO services are not as high as in its neighboring country, the United States of America, where prices can range from the equivalent of $60,000 MXN up to $620,000 MXN per month.
Another point in favor of SEO services in Mexico is that they are better prepared for the Spanish-speaking market than in the rest of North America.
All this results in an excellent balance between quality of service, investment and knowledge of the market.