Kensington Computer Products is an American company that manufactures technological products for offices, their accessories and devices to guarantee both physical and digital security (data protection).
Although the website has more than 40 subdomains, each corresponding to countries where the company operates, Pencil Speech worked on the American website, where it managed to double the traffic of certain solutions and articles.
With work focused on the solution pages and articles of interest to the company, during a year of work, more than 50 articles were optimized , more than 10 were published and work was carried out on launch campaigns of great importance for the company.
Months without SEO
Months with SEO
Clicks: Visits on the website
Impressions: Number of times it appeared on Google after a search.
Achievements and revelations
- Solution pages, the focus of the SEO project, improved their overall performance. Some achieved 9x growth in views in just 3 months after their refresh.
- Some optimized content doubled its traffic in a period of 6 months (from 579 to 1,090 clicks).
- Others, although they increased their clicks to a lesser extent, began to rank for many more terms and exponentially multiplied their impressions: from 183 thousand to 305 thousand over 6 months.