SEO Consultant: What is it and what does it do? [Choose the right one]

For example, if you have an ecommerce that does not sell enough or you are stagnant in the monthly traffic of your website, having an SEO consultant will be of great help.

In this article we will explain the function of an expert in web positioning, so that you choose the right professional or, if not, so that you expand your knowledge and become one.

If you want to jump to the most important conclusions of this text, click here .

What is an SEO consultant?

An SEO consultant is in charge of analyzing, executing, coordinating and monitoring the efforts necessary to optimize a website.

The goal of an SEO consultant is for the portal to be attractive to both Google robots and users.

For example, have you seen a movie called Ford v Ferrari ?

The film is about two legendary companies in the automotive industry that had a common goal: to win the most challenging race in the world.

Now, was that really what they wanted? No.

For them, success was only a means to an end: to show that the winner had the most complete and fastest car in the world.

The winner was one of the companies (without wishing to spoil it) that had at its disposal two true visionaries whose passion was to fix cars: to make them faster, safer and more resistant.

His role in the film is essentially the same as that of an SEO consultant .

Think of this positioning professional as a mechanic who will not rest until your website is the fastest, most useful and most competitive in the market.

This way you will win the most important race for any business that wants to prosper on the Internet: to reach the first position in the Google results page .

The road will be arduous and will require perseverance and hard work.

Not every SEO consultant will be able to take you to the top .

What professional skills does a good SEO consultant have?

Below you will find a list of skills that a great web positioning professional has:

1. He is a teacher .

Being an SEO consultant is not just about analyzing and establishing a couple of changes to the website. Going more beyond of that.

The work of a good SEO consultant is, in large part, to advise, teach and explain each step of the process to the client, as well as provide teachings to take care of the work done.

“ I learned several new things in this meeting ” are the words that great SEO experts should hear after having presentations in front of clients.

2. He is a creative person .

Each SEO project will offer different challenges, some more difficult than others, and on certain occasions there will be no conventional solution.

For this reason, one of the qualities that characterizes a good SEO consultant is ingenuity . That lateral thinking that allows to devise solutions where others only observe problems.

Having a critical eye, in this sense, is essential:

• What is the client’s primary goal?
• What industry does the website want to position itself in?
• Should local SEO be implemented?
• Would it be a good idea to create an ecommerce?
• How to increase the CTR in your niche market?

3. He is a fan of what he does. 

An SEO consultant may not be one of those fans who runs to ask for an autograph, but he is one of those who loves and is passionate about his work.

This professional always wants to learn, study, experiment, ask questions and debate.

He is an enthusiast in all honor and that makes the difference.

It’s easy to recognize when a person doesn’t know or doesn’t enjoy what they’re talking about.

Good SEO consultants spread the love for web positioning and explain its details as clearly as possible.

4. He is an organization freak .

Web optimization is a methodical, trial and error process.

An SEO consultant must be able to make decisions, take actions and produce satisfactory results, while being responsible.

The way in which you analyze the information to then execute strategies is coherent, orderly and allows you to maximize productivity and efficiency.

In an SEO project there is always something to do. However, when working with many clients simultaneously, it can be easy to lose sight of the individual picture of each one.

Therefore, organizing projects into tasks and goals is essential.

The more focused and organized the consultant is, the higher the quality of each task they do.

5. He is a person who goes beyond what is expected .

An important turning point that differentiates an average SEO consultant from an excellent one is that the latter goes beyond what the client expects and works to receive the famous ‘ wow ‘.

That can only be brought to the table by a consultant who is constantly learning new things, reinforcing the basics, and working to achieve the best possible results.

What will set you apart as an SEO consultant are those little things like being aware of the client’s needs, taking the time to answer their questions with the best disposition and making presentations with graphics, infographics and even memes.

What are the functions of an SEO consultant?

The functions of an SEO consultant may vary depending on the service purchased.

However, there are specific responsibilities that every SEO consultant must offer regardless of the nature of the project.

1. Accompany the client at all times .

The priority should always be the customer. Therefore, it is extremely important to be by your side in every part of the process, to teach you, advise you and meet the objectives of the SEO project.

2. Provide full transparency .

One of the most important responsibilities of a consultant is to maintain an honest relationship with the client regarding results, both positive and negative:

Discussing problems or flaws is an ethical commitment that the reputable SEO expert maintains with his employer.

What is the work methodology of an SEO consultant and what are their services?

An SEO consultant always relies on the methodology that provides the best results in project management.

Next, I will leave you a series of steps that most web positioning professionals follow when starting any type of project, and the services that come hand in hand with them:

1. Research – SEO Analysis . The SEO consultant starts the analysis process in order to determine the health of the website. In addition, it covers other tasks such as: keyword research, competition and loading speed. With this information, the SEO consultant can define the strengths of the page and determine which pain points can be optimized.

2. Execution – SEO on Page and Content Marketing . Depending on what conclusions were reached after the SEO Analysis, strategies are developed and changes are implemented to improve the positioning and performance of the website.

When we talk about SEO on Page, these changes are technical, like the packaging of the site or the indexing of pages. On the other hand, Content Marketing is the creation of content, which in turn allows for organic positioning. It usually consists of specialized articles on the industry of the website in question.

3. Monitoring – SEO Maintenance . Once the changes have been made, and after having waited for some time to let the adjustments gradually make the relevant changes, the SEO consultant will establish a monitoring phase to measure the results and determine if they worked or not. The SEO consultant will make comparisons and determine if any new changes need to be made.

What basic concepts of web positioning should an SEO consultant handle?

An SEO consultant handles a global and specialized vision of all areas of web positioning, from writing articles to programming .

Next, we will provide you with a list of all the general concepts that an SEO consultant must master:

• SEO Audit .
• brand authority .
• Content creation and optimization (content quality) .
• User experience (UX) .
• HTML Basics .
• Linkbuilding .
• SEO maintenance .
• Google Crawling and Indexing .
• SEO On Page .
• Off Page SEO .

We also share an SEO checklist that will help you plan your strategy and ensure that no element is overlooked.

In addition, SEO consultants have to be attentive to search engine updates and closely follow the evolution of the market (marketing and web positioning).

What habits does a good SEO consultant have?

To improve your peripheral vision, the SEO consultant must constantly feed your mind.

There are many habits you can develop to improve your performance, and here are our favorites:

1. They are explorers. An SEO consultant constantly steps out of their comfort zone and challenges their knowledge. He knows the tools and resources available and takes advantage of them to train.

2. They are always attentive to their customers. To achieve the expected results, an SEO consultant must know what has happened and what is happening with each of their clients, at all times. His eye, trained for detail, will allow him not to miss anything.

3. They observe and analyze everything. SEO consultants seek to understand the reasons behind every decision they or their clients make. In this way, you understand the path that has been followed and can strategically plan for the future.

4. They know how to interpret and understand people. Beyond dealing with clients, an SEO consultant works with people who have goals to achieve with their web projects. This makes it necessary to develop interpersonal skills and know how to treat each client in a particular way.

5. They handle pertinent information. With their interdisciplinary knowledge, SEO consultants know how to interpret situations and make the best decisions. They know how to work as a team, but they are also independent and always think of the benefit of their clients.

What is the importance of an SEO consultant?

The world has changed: nowadays you do everything through a screen with just one click.

We live in a digital age where friendships were transformed into Facebook, the way of networking became easier with LinkedIn, and with just a YouTube video you could learn to do a lot of things.

What does this mean?

Digital is becoming more and more important.

Companies have had to adapt to a new ecosystem that brings with it challenges that defy business profitability.

That is where the figure of the SEO consultant comes into action.

Consultants are professionals who know this digital “ecosystem” and who move with ease within it.

With their studies and experience, they will be able to guide you to make the most pertinent decisions and draw up a strategy that will lead you to your goals in the area of ​​web positioning.

Let’s imagine that your business is a food stand near an amusement park.

Your best customers are those who, after playing for a while, want to eat something.

The stall closest to the park exit will be the one that attracts the most customers.

The one across the street will go unnoticed by most and won’t have the same impact.

Which of the two positions do you prefer to have?

Something similar happens on the Google results page.

Everyone is fighting for that coveted first place: the great location that translates into visibility and visits.

An SEO consultant will help you get the best placement .

In addition, an SEO consultant can help you detect what your website needs to improve its performance.

Thus, it gives you the possibility of having the essential ingredient for any Internet business: a high position in the Google results page.

How much money does an SEO consultant make?

In our article How much does it cost to position your website in Google? Prices and SEO fees , we mention the following:

It is also very important to mention that the salaries of an SEO consultant depend on various factors, such as:

• Experience.
• Previous projects.
• Position and area of ​​specialization (link building, local SEO, among others).

Depending on the type of service that the client chooses, a contract will be established with a minimum time of 3 months , where it is necessary to determine realistic objectives and the actions to be taken to achieve them.

A piece of advice for those who wish to acquire the service of an SEO consultant is not to be carried away by the prices .

Many make the mistake of paying cheaper prices for quality.

It is not worth saving some money and leaving your website in the hands of people who are not really prepared.

That will only cause you to eventually seek the services of another SEO consultant to optimize your page correctly and you can achieve the results you wanted from the first moment.

It is advisable to investigate the three previous factors as well as references from those who have worked with him.

It never hurts to make sure the service is reliable.

Therefore, make sure you find an SEO consultant whose price and credibility are in perfect balance.

Conclusion: What is and what does an SEO consultant do?

An SEO consultant is in charge of making decisions that allow a website to be optimized for Google and to rank in relevant terms for its clients and industry.

A good SEO consultant makes sure to accompany his client, be transparent and have a clear methodology in his services.

He should be an expert in his fields, creative, a fan of what he does, organized and always looking for better results.

He also manages the terminology of the SEO world, and is committed to achieving the differentiation of your page from your competitors.

If you own a company or have just started a business, and you want to position yourself in the digital market under the advice of SEO consultants with extensive experience in the field of web positioning, you can contact us by clicking here .