Focused on the Latin American market, LC Mundo is a Canadian-based company that offers its clients vacation, undergraduate and postgraduate study programs in various Anglo-Saxon countries.
With the aim of positioning its Pathways product and increasing its organic traffic, the SEO project began in 2019 to continue until the present (2022), always obtaining satisfactory results.
LC Mundo ‘s website has grown in traffic and impressions more than 10 times since its work with Pencil Speech began : from an average of 9,000 semi-annual visits, it has climbed to more than 90 in the same period.
In addition, they have more than 200 queries between the first and second position of Google for relevant searches in their industry.
Months without SEO
Months with SEO
Clicks: Visits on the website
Impressions: Number of times it appeared on Google after a search.
Achievements and revelations
- 188% more clicks.
- 177% more impressions.
- A new record for daily clicks was broken (308).
- A domain authority point was uploaded, a number that tells Google how trustworthy a website is.
- The website rose 5 positions on average in the search engine results.
- Multiple queries of interest to the business such as “pathways Canada” were brought to the top of Google.