Thanks! We received your information and will contact you within 24 business hours. Check your inbox: we sent you the link to book a free call.
Prefer to talk now? Message us on WhatsApp.
Spanish SEO · Bilingual SEO in the US
Spanish SEO agency: rank on Google for the 70 million Hispanics in the US
Spanish and bilingual SEO for US businesses: Spanish keyword research, pages written for Hispanic customers, hreflang, Google Business Profile in Spanish and visibility in AI answers. From USD 972 per month.
Short answer
Spanish SEO makes your business rank in Google when Hispanic customers search in Spanish. The US has 70.1 million Hispanics, 21% of the population (Census, July 2025), and many local searches in Spanish have little competition. Pencil Speech, a bilingual agency founded in 2017, does it from USD 972 per month.
The opportunity in numbers
| Search in Spanish (US) | Monthly searches | Difficulty (0–100) | Cost per click in Google Ads |
|---|---|---|---|
| abogado de accidentes | 9,300 | 0 | USD 45 |
| abogados de accidentes de auto | 4,700 | 0 | USD 55 |
| clinica cerca de mi | 2,800 | 9 | USD 1.20 |
| seguro de auto barato | 1,900 | 2 | USD 20 |
| plomero cerca de mi | 1,900 | 0 | USD 5 |
Ahrefs, United States, November 2026. Difficulty 0–10 means a well-built page can reach the top 10 without many links. Hispanic population: US Census Bureau, 70.1 million (21%), July 1, 2025.
Why translation is not Spanish SEO
- Different searches: Hispanic customers use their own words and mix English and Spanish. Each language needs its own keyword research.
- Different intent: "near me" searches in Spanish are often local and urgent, so Google Business Profile and reviews in Spanish matter.
- Technical setup: separate URLs and hreflang tell Google which version to show to each person.
- AI answers: ChatGPT and Google AI answer in the language of the question, so your Spanish pages need clear, quotable answers too.
What our Spanish SEO service includes
- Spanish and English keyword research for your services and cities.
- Spanish pages written by native speakers, not machine translation.
- Bilingual site structure with hreflang and language switcher.
- Google Business Profile, posts and review strategy in Spanish.
- Links and mentions from Hispanic media and directories.
- Monthly report with clicks, calls and leads by language.
Plans and prices
| Plan | Price (USD) | Best for |
|---|---|---|
| SEO Pro | From 972 / month | Spanish SEO for one market |
| SEO Ultra | From 1,260 / month | Bilingual SEO, English + Spanish |
| Google Ads Pro | From 650 / month | Spanish campaigns while SEO grows |
Six-month minimum for SEO. Agencies can resell these services with our white label SEO program.
Get a free Spanish SEO opportunity report
Tell us your service and city. We send you the Spanish searches you could rank for and what it takes.
FAQ about Spanish SEO
What is Spanish SEO?
Spanish SEO is optimizing your website to rank in Google for searches made in Spanish. It needs its own keyword research and pages written for Spanish speakers, not a machine translation of your English site.
Is translating my website enough to rank in Spanish?
No. Hispanic customers search with different words: for example, "abogado de accidentes" has 9,300 monthly searches in the US. A translated page rarely targets those terms, and without hreflang Google may show the wrong language.
How much do Spanish SEO services cost?
At Pencil Speech, Spanish or bilingual SEO starts at USD 972 per month (SEO Pro) and USD 1,260 for English + Spanish (SEO Ultra), with a six-month minimum.
Do you work with businesses in Florida?
Yes. We work with companies in Florida and the rest of the US that sell to Hispanic customers, in English and Spanish.
Do you also do multilingual SEO?
Yes. We build English and Spanish versions with separate keyword research and hreflang, and we can coordinate other languages with partner translators.