Welcome to the most complete Web Positioning (SEO) blog
One of our passions is, and always will be, learning. In our content you will find information, opinion and analysis on SEO, marketing, branding and entrepreneurship.
The goal is that, together, we increase our knowledge to make decisions that take our brands and businesses to the next level.
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PPC vs SEO: costs, differences and which to choose in 2026
Comparison · updated November 2026 PPC vs SEO: costs, differences and which to choose in 2026 A practical comparison of paid search (Google Ads) and
ROI SEO: Calculate the return on investment of web positioning
How to know my ideal keywords for SEO? Do a keyword research
To position your company on the first page of Google with this procedure, you must first understand what a keyword is: A keyword is any word
Free SEO web analysis: How to do it?
What is an SEO audit (analysis)? It consists of an evaluation of the current status of a website; the traffic it receives, the keywords that people
SEO On Page: Definition, factors, optimization and errors
SEO audit cost in 2026: prices and what is included
Pricing guide · updated November 2026 SEO audit cost in 2026: prices and what is included How much an SEO audit costs with a freelancer
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SEO copywriter: what they do, skills and how to become one in 2026
SEO content · updated November 2026 SEO copywriter: what they do, skills and how to become one in 2026 What an SEO copywriter does, the
CRO Strategy: What is it and how to apply it in 4 steps
A CRO strategy is one designed with the purpose of maximizing the conversion rate of a website. In other words, it is any decision made
International SEO: What is it and how to do it?
But getting your website to compete for keywords in other countries is not as simple as adding a new subdomain. You will have to reevaluate
SEO project: what it consists of and 3 case studies
Although initially an SEO project is designed to only optimize the client’s website, other platforms that work as search engines, such as YouTube or an
Search intent: How to satisfy users and increase positions in Google?
Search intent is what the user wants to find when searching on Google. It is the why behind a user’s choice to click on one result over another.
Local SEO: How to position your business on Google? 3 keys
Below we provide you with the information about local SEO that you need to know to position your physical business in Google and make it