What are the best SEO tools?
To position your website in Google, you need SEO tools with which to investigate the market and study certain metrics. The best options we recommend to analyze that data are: Ahreafs, SEMrush, MOZ, Search Console and Ubersuggest.
Therefore, having software that facilitates data collection is a plus.
In this article we will show you what are the main options on the market, both free and paid.
| Software | Foco | Ventaja | Desventaja | Precio mensual |
|---|---|---|---|---|
| Ahrefs | Link-building | Fácil de usar (user-friendly) | No incluye data de Ads | $99-$999 |
| SEMrush | Investigación de palabras clave | El más completo: orgánico + Ads | Complejo de usar al principio | $99.95-$399.95 |
| MOZ | Reputación y relevancia del sitio web | Voz autorizada en la industria | Poca innovación | $99-$599 |
| Search Console | Rendimiento en Google | No requiere inversión | No puede analizar a la competencia | Gratuito |
| Ubersuggest | Investigación de palabras clave | Económico | No es posible analizar varios países al mismo tiempo | $12-$40 |
| SE Ranking | Presentación visual de data | Soporte en español y servicio white label | No hay features gratuitos | $39-$189 |
SEO software
A web positioning software is like having a box full of SEO tools.
There are three big companies that are dedicated to the production of these programs: Ahrefs, SEMrush and Moz.
They offer free versions of their products.
However, if you want to enjoy all of its functions without any type of limitation, you will have to make an investment of at least 100 USD per month.
The software is an all-in-one solution.
If you buy any of them, you will be equipped enough to position your website on the first page of results.
Google itself offers free and very complete software: Google Search Console (GSC).
It is the backstage of the search engine and, truth be told, if you know how to handle GSC you will be able to compete against anyone.
On the other hand, Neil Patel, one of the big names in the industry, offers a software that, little by little, has been gaining strength and ground: Ubersuggest .
Let’s evaluate the options:
Ahrefs
Properties
- Rank Tracker – how your keywords are doing (positions, up and down).
- Site Audit : how much information (pages) your website has and what errors it presents.
- Site Explorer – How many backlinks a website has and how much traffic it receives.
- Content Explorer : Featured content from your industry. Link building opportunities and topics with little supply in the market.
- Keyword Explorer : keywords that you can use in your content marketing strategy and on your website in general.
Focus
Ahref is known to be a fantastic backlink analysis software .
That is, to know which websites are linking to yours and which portals you could contact to receive a hyperlink.
Years ago, it was the only thing he did.
Advantages
-The visualization of the data -that is, the way in which the information is displayed- is useful and friendly.
-It is ideal for applying simple link building strategies , such as repairing broken links .
-When you do keyword research, Ahrefs not only gives you a list of keywords, but also determines how much traffic (clicks) you will receive if, for example, you rank #1.
-Content explorer allows you to identify what type of article stands out in each topic.
-According to Brian Dean , customer service is very good.
Disadvantages
-SEMrush is more comprehensive in keyword research and contains a larger index of backlinks.
-Content explorer is a functionality available only for paid users.
-The software does not include tools to improve your performance in PPC campaigns .
Monthly price)
Lite : 99 USD (1 user, 5 projects).
Standard : 179 USD (1 user, 10 projects).
Advanced : 399 USD (3 users, 25 projects).
Agency : 999 USD (5 users, 100 projects).
free plan
Ahrefs offers its software free of charge to those who own a website. The plan obviously has some limitations, but it is the most complete you will find.
More information .
SEMrush
Properties
The competitive advantage of this software is that it covers the paid part of the search engine (Ads) .
If you do advertising campaigns on Google, this is your option.
Like Ahrefs, SEMrush includes an extensive list of tools for every aspect of SEM (search engine marketing) :
- SEO On Page .
- Keyword research (+ rank tracking).
- link building .
- Local SEO.
- Content marketing (distribution and optimization).
- Analysis of the competition .
- Advertising (PPC and monetization).
All the properties of the software, here: SEMrush Features .
Focus
If Ahrefs was known only for being a software to investigate backlinks, SEMrush stood out, in its early days, for being a great tool to analyze keywords .
Advantages
-Its Keyword Overview attribute is the most robust on the market to investigate which are the most searched terms in your industry.
-Your Rank Tracker updates the data daily, something that Ahrefs does not do.
-With SEMRush you will be able to know the trend in the search volume of a certain keyword and the number of results that Google offers for that term.
-In the section of Technical SEO and SEO On Page , SEMrush offers more complete and applicable information.
-SEMrush covers the entire SEM ecosystem. That is, both organic and paid (PPC). With this software, you will improve your Google Ads campaigns. Ahref does not have attributes of this style.
Disadvantages
-The data, precisely because it is so deep, is sometimes difficult to digest.
-Related to the previous point: the learning curve of this software is steeper. The user interface is confusing at first glance.
-For link building, Ahrefs is a better option.
Monthly price)
Pro: 99.95 USD (freelancer / 3 projects)
Guru: 199.95 USD (SMEs / 15 projects)
Business: 399.95 USD (large agencies / 25 projects)
free plan
With the SEMrush free plan you can, among other things:
- Analyze 10 websites per day.
- See 10 keywords for each portal or topic.
- Manage 1 project.
- Crawl 100 pages of a website.
- Perform 2 queries in the topic research tool.
More information .
Moz
Properties
The tools provided by the software are very similar to those offered by Ahref and SEMrush:
- Keyword Research.
- Audit and tracking (SEO Audit & Crawl).
- Link analysis (Backlink Research).
- Position tracking (Rank Tracking).
- Domain Analysis.
- They also have tools for Local SEO.
More information.
Focus
Moz emphasizes Domain Authority and Page Authority , two terms they coined themselves.
These indicators allow you to know your relevance and reputation in the search engine, and thus you will have an idea of how difficult it will be to position yourself in your industry.
Advantages
-Moz has very good resources to learn about SEO and marketing in general. They are one of the most authoritative voices in the industry. Your advice on positioning is very successful.
-His guide to SEO for beginners is a must for any consultant in this field.
-Related to the previous point, the software offers reports with insights (advice) from the company’s specialists.
-Like other software, Moz has a free extension. With it you can know the authority of each of the pages of your website.
-First level customer service (1 to 1).
Disadvantages
-After the departure of its founder , the great Rand Fishkin , Moz has not innovated in its attributes.
-The user experience does not reach the level of Ahrefs.
-Moz data, in terms of depth and accuracy, is below Ahrefs and SEMrush.
Monthly price)
Standard : 99 USD (1 user / 3 campaigns).
Medium : 149 USD (1 user / 10 campaigns).
Large : 249 USD (3 users / 25 campaigns).
Premium : 599 USD (5 users / 50 campaigns).
free plan
If you create a user, you can access several of the software’s tools, with certain limitations.
Google Search Console
Properties
As we discussed in our article on SEO metrics and statistics , with Search Console (GSC) you will know:
- Impressions: how many times you are seen on Google.
- Clicks: how many times they enter your website from the search engine.
- Average position: rankings on the results page.
In addition to this, GSC allows:
- Know how many of your pages are indexed (archived) in Google.
- Determine the errors of your website.
- See which sites link to your portal.
Focus
Google Search Console is the best SEO tool to know how they are finding you in the search engine.
With what words?
What pages are users landing on?
What positions do your content occupy?
Advantages
-It is 100% free software and covers most of the requirements you need to do good SEO.
-If you could only have one SEO tool, this is the best option.
Disadvantages
-The data, sometimes, can be imprecise.
-What refers to backlinks, especially, is very poor.
-It is not a good tool to analyze the competition, because the data it displays is solely and exclusively from your portal.
Monthly price)
Totally free.
ubersuggest
Properties
- RankTracking.
- Site Audit.
- KeywordResearch.
- CompetitiveAnalysis.
- Backlinks.
- SEO Training and Support.
Focus
Neil Patel sold his software as a free tool for doing keyword research.
Today, many of their features are paid, and they cover a broader spectrum of the SEO world.
Advantages
-Ubersuggest is a nice all-in-one, at a significantly lower price than Ahrefs, Moz, or SEMrush.
-If you buy the software, you will enjoy training and SEO support.
Disadvantages
-Unlike the Google Keyword Planner, in Ubersuggest, when performing a keyword analysis, you can only see the data for one country.
-If you want to know the volume of a term in Latin America, for example, you will have to change the configuration more than ten times.
Monthly price)
Personal : 12 USD (1-3 websites)
Business : 20 USD (4-7 websites)
Agency : 40 USD (+8 websites)
Free plan :
Like the other software, with Ubersuggest you will be able to access certain functions without having to pay.
SE Ranking
Properties
SE Ranking is an all-in-one SEO tool , so it covers the most important points of any SEO platform:
- Tracker and keyword search engine.
- Site audit.
- On Page SEO Review.
- Backlink analysis and monitoring.
- Analysis of the competition.
In addition, it is a software used by many important SEO agencies in Spain, as it has one of the largest SEO databases in Spanish.
Focus
In addition to the SEO functionalities, SE Ranking is characterized by the aesthetic way in which they present the information in each area of their software.
If you are a visual person who enjoys consuming the numbers with simple graphs, SE Ranking is a great option.
Advantages
- They have support in Spanish, which many SEO tools of that caliber cannot say.
- It includes tools such as a social media post scheduler, a report generator, and a desktop for global management of the marketing plan.
- They offer the “White Label” service: with little programming knowledge, the look and feel of the tool can be completely customized.
Disadvantages
- It has no free features. Instead, they offer a free trial and are reasonable value for money.
- It is a relatively new tool in the market compared to the others.
- Although they explain their values and company culture, they do not offer information on the faces behind the creation and management of the company.
Monthly price)
- Essential: 39 USD per month
- Pro: 89 USD
- Company: 189 USD
However, depending on how often you want to track rankings and the subscription period, there are discounts of up to 60%.
Likewise, plans can also be generated tailored to each client according to their specific needs.
SEO tools
Unlike software, SEO tools tend to stand out for being more specific in the function they perform.
Some of the most prominent are:
Google Keyword Planner
Focus
It is the keyword research tool offered by Google. Weight paid (PPC) over organic (SEO).
Price
Free.
However, if you want to unlock all the features, you will need to activate a Google Ads campaign.
Answer the public
Focus
It allows you to know what questions your audience is asking in relation to topics related to your business.
It is vital to apply good content marketing within your SEO strategy .
Price
You can use it for free or pay for one of three monthly plans (99 USD, 79 USD, 399 USD).
screaming frog
Focus
With this tool you will be able to track your website and determine how many pages you have and what is the packaging of each of them.
That is, what is the title tag, the meta tag and the H1 of each section.
Price
Free up to 500 URLs.
The license costs £149.00 per year.
Yoast SEO or Rank Math
Focus
They are plugins that help you write your texts, titles and meta descriptions correctly.
Price
RankMath is free.
Yoast SEO has a free version and a Premium version (89 USD).
PageSpeed Insights and Test My Site
Focus
They are two Google tools with which you will know the loading speed of your site and how you can do to increase it.
Price
Free.
similar website
Focus
It is a free extension with which you can know the traffic of any site. The only limitation is that it does not show the data of portals that have few visits.
It is a valuable tool for reputable sites.
Price
Free.
Conclution
You do not need expensive SEO tools to position your website in Google .
With the free tools, you can beat 90% of the competition.
Google Search Console is everything you need to position your website on the first page of Google.
However, if you want to go a little further, this is the summary of the software with which you will get paid SEO tools:
- Ahref : building links.
- SEMrush : keyword research and PPC.
- MOZ : SEO tips.
- Ubersuggest : the cheapest option on the market.
- SE Ranking: ideal for its white label service.
