We leave you the information organized in the following table: If you want more in-depth content, in this article we are going to compare the two alternatives based on the 5 variables you saw above: 1) Definition (methodology) : How do they work? What is its essence? What are they based on? 2) Ability to measure results in campaigns : How […]
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There are more than 200 SEO factors in the Google algorithm, but you don’t need to learn them by heart or be aware of all of them. In this text you will find the most relevant items and how to optimize each variable in a practical and fast way. If you read the entire guide
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In this article, we will delve into each of these figures and conclusions so that you can make the best decision that will help you increase your sales on the Internet . You can click here if you want to jump to the conclusion. We anticipate that, mathematically, the most profitable option to improve your online conversions is to appear on
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Content marketing must be taken with the same responsibility and seriousness with which a company faces a sale process or the hiring of new personnel. The production of texts, audios and videos should not be delegated to a corner of the office and much less should it be in the hands of that nephew, son or grandson
Content Manager: What is it and what does it do?+8 key functions Read More »
SEO: Costs, advantages and disadvantages As we already mentioned, SEO is about creating content and making your website as attractive as possible to both search engines and Internet users – especially the latter. The goal is to rank first in Google when someone is looking at something that has to do with what you offer.
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After reading this guide, you will master the methodology we use at Pencil Speech to rank first with very, very competitive terms within an industry that is already difficult: digital marketing. Below we leave you the video version of this text, in case you do not feel like reading: What is an SEO content strategy? An SEO content strategy
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In the digital world, to promote your company’s products or services, you have two great options: 1.- Build a website. 2.- Open an account in a social network. What should you invest your time and money in? To tell the truth, the perfect strategy includes both the website and the RRSS . However, below we will compare
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To appear in Google News, you must: Consider and optimize ranking factors for news on Google. Consider and optimize the technical requirements in Google News. Upload optimized sitemap Conduct keyword research Optimize content Measure Performance In this SEO guide for media we tell you step by step how to do it. What good is a
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Therefore, having software that facilitates data collection is a plus. In this article we will show you what are the main options on the market, both free and paid. SEO software A web positioning software is like having a box full of SEO tools. There are three big companies that are dedicated to the production
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In SEO projects, your clients will want to know how their SEO efforts have performed compared to other marketing activities: How much traffic have the written articles generated? How many purchases have occurred after a visitor came from Google? How many users have landed on the portal from social networks and how many come from
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