Juan Sanoja

Graduated in Social Communication magna cum laude from the Central University of Venezuela. I like to find the why behind things. The best way to understand a subject is by explaining it. SEO Consultant at Pencil Speech.

Outbound vs. inbound marketing

5 differences between Inbound Marketing and Outbound Marketing

We leave you the information organized in the following table: If you want more in-depth content, in this article we are going to compare the two alternatives based on the 5 variables you saw above: 1) Definition (methodology) : How do they work? What is its essence? What are they based on? 2) Ability to measure results in campaigns : How …

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Internet advertising costs (2023): Google and social networks

In this article, we will delve into each of these figures and conclusions so that you can make the best decision that will help you increase your sales on the Internet . You can click here if you want to jump to the conclusion. We anticipate that, mathematically, the most profitable option to improve your online conversions is to appear on …

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SEO y Google Analytics

SEO and Google Analytics: Explain the reason for your fees

In SEO projects, your clients will want to know how their SEO efforts have performed compared to other marketing activities: How much traffic have the written articles generated? How many purchases have occurred after a visitor came from Google? How many users have landed on the portal from social networks and how many come from …

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