Juan Sanoja

Graduated in Social Communication magna cum laude from the Central University of Venezuela. I like to find the why behind things. The best way to understand a subject is by explaining it. SEO Consultant at Pencil Speech.

Outbound vs. inbound marketing

5 differences between Inbound Marketing and Outbound Marketing

We leave you the information organized in the following table: If you want more in-depth content, in this article we are going to compare the two alternatives based on the 5 variables you saw above: 1) Definition (methodology) : How do they work? What is its essence? What are they based on? 2) Ability to measure results in campaigns : How […]

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SEO factors that influence positioning [Important]

[su_box title=”What factors influence SEO? (Important and main)” box_color=”#ffffff” title_color=”#40474f”]The 5 most important factors that influence SEO positioning are: -Content quality. -Authority of the website (reputation). -Quality and quantity of links pointing to the portal. -Use of keywords ( SEO On Page and technical aspects). -User experience and design.[/su_box] There are more than 200 SEO factors in the

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Internet advertising costs (2023): Google and social networks

[su_box title=”How much does internet advertising cost?” box_color=”#ffffff” title_color=”#40474f”]The costs of advertising on the Internet are as follows: On Google , average prices range from 0.63 USD per click to 2.69 USD per click. In social networks , the initial prices can go from 0.72 USD per click (Instagram) or from one dollar a day (Facebook).[/su_box] [su_box title=”Advertising on

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Content Manager: What is it and what does it do?+8 key functions

[su_box title=”What is and what is the main function of a content manager or content manager?” box_color=”#ffffff” title_color=”#40474f”]A content manager is the person who is in charge of designing, guiding and monitoring the production of content for a company’s website, social networks and email marketing campaigns.[/su_box] [su_box title=”What qualities characterize an efficient content manager?” box_color=”#ffffff”

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SEO and PPC: Prices and differences [Invest in SEM]

[su_box title=”SEO and PPC: Which is more effective?” box_color=”#ffffff” title_color=”#40474f”]SEO and PPC are the two great branches of search engine marketing or SEM. SEO focuses on fine – tuning your website and creating quality content to drive organic growth (receiving visits from search engines when someone makes a query related to your industry). PPC is based on paying

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Marketing de Contenidos

SEO content strategy: 5 steps [+Plan]

[su_box title=”How to make the best SEO content strategy?” box_color=”#ffffff” title_color=”#40474f”]The best SEO content strategy is to write articles that answer the questions and solve the problems of your potential users or buyers. These pieces of content must fall into one of these five categories: – Prices (of your products or services). – Problems (which can be generated when buying

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Página web o redes sociales

Websites or social networks: which is better? 5 differences

[su_box title=”Websites or social networks: Which is more important?” box_color=”#ffffff” title_color=”#40474f”] If you want to attract potential customers , generate thousands of visits every day and close more sales , web pages are the way for you. If you want to build a community , converse with your audience and aim for virality, social networks may be the most suitable option. [/su_box] [su_box

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SEO y Google Analytics

SEO and Google Analytics: Explain the reason for your fees

[su_box title=”SEO and Google Analytics: how to measure efforts, improve positioning and show results?” box_color=”#ffffff” title_color=”#40474f”]With Google Analytics, one of the main tools to obtain SEO metrics , you will find out: Traffic Acquisition – Where most visitors come from (Google, social media, mail, or direct). User Behavior – The journey people take after landing on your website through

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