March 2, 2022

Outbound vs. inbound marketing

5 differences between Inbound Marketing and Outbound Marketing

We leave you the information organized in the following table: If you want more in-depth content, in this article we are going to compare the two alternatives based on the 5 variables you saw above: 1) Definition (methodology) : How do they work? What is its essence? What are they based on? 2) Ability to measure results in campaigns : How […]

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Internet advertising costs (2023): Google and social networks

In this article, we will delve into each of these figures and conclusions so that you can make the best decision that will help you increase your sales on the Internet . You can click here if you want to jump to the conclusion. We anticipate that, mathematically, the most profitable option to improve your online conversions is to appear on

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ROI SEO

ROI SEO: Calculate the return on investment of web positioning

If you prefer, we leave you this same article in video format: ROI SEO: Why invest in web positioning?   Marcus Sheridan, in his book They Ask You Answer, explains how he got a 3 million USD ROI from an article ( content marketing ) and Google ( SEO ). What was your strategy? Hoping to increase her company’s sales, Sheridan posted

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