Day: March 2, 2022

Outbound vs. inbound marketing

5 differences between Inbound Marketing and Outbound Marketing

We leave you the information organized in the following table: If you want more in-depth content, in this article we are going to compare the two alternatives based on the 5 variables you saw above: 1) Definition (methodology) : How do they work? What is its essence? What are they based on? 2) Ability to measure results in campaigns : How …

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Internet advertising costs (2022): Google and social networks

In this article, we will delve into each of these figures and conclusions so that you can make the best decision that will help you increase your sales on the Internet . You can click here if you want to jump to the conclusion. We anticipate that, mathematically, the most profitable option to improve your online conversions is to appear on …

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Content Manager: What is it and what does it do?+8 key functions

Content marketing must be taken with the same responsibility and seriousness with which a company faces a sale process or the hiring of new personnel. The production of texts, audios and videos should not be delegated to a corner of the office and much less should it be in the hands of that nephew, son or grandson …

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ROI SEO

ROI SEO: Calculate the return on investment of web positioning

If you prefer, we leave you this same article in video format: ROI SEO: Why invest in web positioning?   Marcus Sheridan, in his book They Ask You Answer, explains how he got a $3 million ROI from an article ( content marketing ) and Google ( SEO ). What was your strategy? Hoping to increase her company’s sales, Sheridan posted a …

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