Welcome to the most complete Web Positioning (SEO) blog
One of our passions is, and always will be, learning. In our content you will find information, opinion and analysis on SEO, marketing, branding and entrepreneurship.
The goal is that, together, we increase our knowledge to make decisions that take our brands and businesses to the next level.
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PPC vs SEO: costs, differences and which to choose in 2026
Comparison · updated November 2026 PPC vs SEO: costs, differences and which to choose in 2026 A practical comparison of paid search (Google Ads) and
ROI SEO: Calculate the return on investment of web positioning
How to know my ideal keywords for SEO? Do a keyword research
To position your company on the first page of Google with this procedure, you must first understand what a keyword is: A keyword is any word
Free SEO web analysis: How to do it?
What is an SEO audit (analysis)? It consists of an evaluation of the current status of a website; the traffic it receives, the keywords that people
SEO On Page: Definition, factors, optimization and errors
SEO audit cost in 2026: prices and what is included
Pricing guide · updated November 2026 SEO audit cost in 2026: prices and what is included How much an SEO audit costs with a freelancer
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Link building services cost in 2026: prices and how to charge
Pricing guide · updated November 2026 Link building services cost in 2026: prices and how to charge What link building costs per link and per
5 differences between Inbound Marketing and Outbound Marketing
We leave you the information organized in the following table: If you want more in-depth content, in this article we are going to compare the
SEO factors that influence positioning [Important]
Internet advertising cost in 2026: what you really pay for Google Ads and SEO
Online advertising · Costs Internet advertising cost in 2026: what you really pay for Google Ads and SEO Average costs per click and conversion, management
Budget for SEO: Example and 6 factors that influence
In this article, these and other variables will be analyzed in greater depth. SEO budget example Below you can see a sample of how a
